Greater Madrid Metropolitan Area
- Define & develop On & Off media strategy (TV, Press, OOH, Digital: focus on performance media & digital acceleration. - Budget control and optimization - Conduct evaluation of media performance and ROI on a regular basis– ensuring media tracking of ongoing campaigns to get learnings and convert them in action plans in future campaigns. - Push innovation and best practices in media, sharing learnings with internal & international teams. - Drive content excellence: international & local creation of content. - Define the advocacy strategy to ensure consistency in brand voice. - Consultancy role to maximize media & advocacy campaigns for the eRetailers. - Coordination of every team involved in each animation (ecommerce, eretail, trade, marketing, sales and finance).
Defining and steering the strategy of the Brand, business consistent with the brand image & positioning to contribute to continued growth, whilst: - Defining Marketing, Digital and Media plan for the next two years based on target consumption trends. - Development, controlling and monitoring the plan with an anual sell out performance of 70M€ - Ensure success of new product launches & sustainable growth in pillar products. Pursue go-to-market excellence in collaboration with peering departments - Definition and monitoring of price politics, product portfolio, profit margin and sales forecasts (Sell in and Sell out) - Definition of the online and offline communication strategy and POS implementation. - Campaign performance and ROI reporting
- Creation, development and implementation of Marketing, Digital and Media plan for the next two years. - Definition of price politics, brand positioning and business objectives. - Close working with the Sales Director to ensure a profitable and sustainable portfolio margin. - Development of local Spanish 360º animations (Bridal Collection) - Coordination of Brand events to final consumer and retailers.
- Contribution to development and implementation of the Marketing Plan. - Market and trend analysis to detect new business opportunities. - Sell out follow up for the brand and its competitors. - Development and follow up of new launches and promotional actions. - Follow up of budget for the brand.
- Direct reporting to Brand Director. - Sell out analysis and market research (SAP, Kantar WorldPanel, RetailPro). - Contribution and follow up of the Marketing Plan. Forecast analysis. - Design, development and follow up of launches and product promotions. - Coordination manager of 51 POS. In charge of the opening of 3 POS for Jo Malone. - Organization and coordination of seminars and events. - Budget follow up for the brands. - Management of all the material needed for shootings and articles. Broad dealing with journalists and intagrammers.
- Market analysis: Sell In, Sell Out and competitors performance. - Contribution to the Marketing Plan. Forecasts analysis. - Design, development and follow up of the POS and digital elements related to launches and promotions.