Dallas, Texas, United States
Whatever the challenge, I create actionable plans, bring people together, and deliver on goals. I am a leader who strives to make a difference in a business and thrives on the challenges of our ever-changing world. I excels in creating order and structure while at the same time maintaining enthusiasm as projects move from concept to successful completion. Grounded in analytics, I gravitate to numbers and data to drive decisions. I am a hard worker and team player who gets a lot done in a short time and who always delivers on commitments.
Chartered with creating strategies to attract new guests and ensure their continued engagement. Responsibilities included establishing the team, creating the playbooks, and implementing media optimization reporting.
Chartered with developing and leading all customer acquisition and retention strategies to increase share of wallet and lifetime value. Established and oversaw budget process across marketing, stores and field operations, omnichannel, and supply chain accounting for over $500 million. Owned strategy and executive for all owned and paid marketing channels.
Responsible for the brand strategy and creating a cohesive 360-degree customer centric experience online and in store. Oversee the website and all digital marketing including creative, email and social media. Drive new account acquisition and activation, focusing on improving store and web presence and positioning in the guest’s shopping experience. Responsible for the health and welfare of the customer database. Driving +74% increase in online demand, +89% increase in online net sales, and +934% increase in email demand.
Responsible for the Omni channel brand strategy and creating a cohesive 360-degree customer centric experience online and in stores. Develop the integrated marketing plan, programs, and production calendar that define the content strategy across all media in the United States and Canada. Ensure that brand and product marketing programs are consistent with brand positioning, marketing strategies, and messaging objectives. Plan, prepare, and own all marketing related budgets. Partner with internal strategic partners to drive double-digit growth in stores and online and manage within evolving off-price environment. Responsible for creating social strategy and drive 1,000%+ increase in demand and traffic from the channel to stores and online.
Responsible for the international management and positioning of Lord & Taylor and Hudson’s Bay brands in the digital space, as well as the development and execution of strategic programs that support the growth of channel traffic and sales and business objectives. Oversee the HBC Digital innovative vision, strategy, tactics and day-to-day management of online marketing channels focused on driving both online and in-store activity. Directly responsible for strategy, execution and performance of the email marketing program and co-op program, as well as, fostering a strong partnership with our internal and external business partners. Establish discipline, metrics, and measurement to the digital marketing investment, managing the portfolio of digital assets and investment through analysis, review, and ROI indicators. Ensure all digital content makes a measurable impact and is consistent with overall brand strategy.