Novi, Michigan, United States
Demand Generation professional with 3+ years of experience in B2B marketing, specializing in multi-channel outreach, lead generation, and campaign execution across email and LinkedIn. At Miracle Software Systems, I manage end-to-end demand generation campaigns using tools like SmartLead.ai, Saleshandy, and Zoho Campaigns. I source verified decision-maker contacts monthly via Apollo.io, ZoomInfo, RocketReach, and Lusha, and maintain CRM hygiene in Zoho CRM to improve list quality and reduce bounce rates. My work spans market and competitor research, persona development, webinar coordination, and cross-functional collaboration with US-based sales teams to align campaign output with revenue goals. Core areas: Demand Generation · Lead Generation · Email Outreach · LinkedIn Outreach · Zoho CRM · SmartLead.ai · Apollo.io · ZoomInfo · Webinar Management · Market Research · Campaign Analytics
1. Developed and executed multi-touch email and LinkedIn outreach campaigns using SmartLead.ai, Saleshandy, and Zoho Campaigns to drive pipeline contribution for enterprise applications. 2. Identified Ideal Customer Profiles (ICP) and key decision-makers; sourced and verified decision-maker contacts monthly using Apollo.io, RocketReach, ZoomInfo, and Lusha. 3. Conducted end-to-end account exploration and contact verification using ZeroBounce to maintain high data integrity across campaigns. 4. Delivered competitor intelligence and personal profile reports to enable hyper-targeted outreach and improve SDR effectiveness. 5. Coordinated webinars and virtual events using GoTo Webinar, WebEx, and MS Teams, handling full-cycle execution from setup to post-event reporting. 6. Maintained and optimized Zoho CRM data through list hygiene and segmentation to ensure accurate lead lifecycle management from prospecting to opportunity creation. 7. Collaborated with US-based sales and presales teams to align outreach strategies with revenue targets and improve MQL-to-SQL conversion. 8. Tracked KPIs including lead conversion rates, campaign performance, and ROI metrics to continuously optimize demand generation efforts.
1. Conducted in-depth market, competitor, and customer research using LinkedIn, Crunchbase, SalesIntel, and ZoomInfo to inform campaign targeting and persona development. 2. Built industry-specific lead lists for email campaigns using Constant Contact, improving targeting precision and deliverability. 3. Identified high-intent prospects and tracked buyer signals via LinkedIn Sales Navigator to support outbound campaign strategy. 4. Shared monthly research insights on market trends, competitor activity, and buyer behaviour to support sales enablement and content planning. 5. Supported data mining and analysis for Product Management, Sales, and Finance teams. 6. Coordinated internal and external events including conferences and webinars, handling platform setup, invite workflows, and post-event analysis.