Ghent Metropolitan Area
I help scaling B2B companies turn growth ambition into consistent revenue. Most teams don’t lack strategy, they lack focus, ownership, and execution. That’s where I come in. I step in as Interim CRO to fix what’s slowing growth: unclear GTM focus, underperforming sales execution, too many initiatives, not enough traction No theory. Just structure, clarity, and execution that delivers results fast. What I do GTM & Sales Execution I sharpen positioning, simplify the sales motion, and install structure that converts pipeline into revenue. Growth Focus & Prioritization I identify what actually drives growth — and eliminate everything that doesn’t. Execution & Ownership I create momentum by driving alignment, accountability, and pace across teams. Selected impact • Scaled ARR from €15M to €40M in 18 months (PE-backed Services) • Drove 200K+ customer acquisition in 12 months for a telco challenger Why companies bring me in Because growth doesn’t fail on strategy — it fails on execution. If you need someone who can step in, bring clarity, and drive results quickly, let’s talk.
At Yource, I combine a strategic and entrepreneurial mindset to build scalable sales engines, strengthen bid management, and accelerate outbound performance across our contact center operations. My ambition is clear: win consistently, secure new accounts within short sales cycles, and drive tangible company growth. In addition to designing the frameworks, I actively lead business development efforts, identifying, engaging, and converting new client opportunities that fuel long-term expansion. Over just a few months, this approach has enabled us to claim several new accounts in different sectors as mobility, finance and retail. Key focus areas: ✔ Architecting multi-channel sales structures (contact centers, digital) to maximize efficiency and revenue. ✔ Winning new business fast through targeted outreach, strategic positioning, and a competitive edge in solution design and state of the art go to market. ✔ Leading bids and tenders with sharp, client-centered proposals that increase our win rate. ✔ Optimizing outbound campaigns using smarter data, segmentation, and value-driven messaging. ✔ Driving sustainable growth through improved conversion, stronger pipelines, sales focus, ... . Successfully onboarded several companies for 365 customer services and sales in finance, public, retail, technology and IT within only 6 months sales cycle.
Partner at GLAM8 | Guiding Lifestyle & Fashion Brands Toward Smart, Stylish Growth At GLAM8, we empower lifestyle, fashion, and beauty brands to grow with clarity, creativity, and commercial focus. The team blends brand instinct with business acumen to help bold ideas scale beautifully. As an advisory partner, I bring a strategic lens to: Growth planning that aligns with brand identity and ambition Identifying meaningful partnerships and go-to-market opportunities Supporting international expansion and long-term positioning GLAM8 is where vision meets execution. I’m proud to support the team in helping brands stand out, scale up, and stay true to their essence.
Focus. Real Growth. No Nonsense. I’m a seasoned Sales & Marketing interim and project manager with 20+ years of experience turning chaos into clarity—and strategy into revenue. I don’t do fluff. I step in when things need to move fast, perform better, or scale hard. I lead with an entrepreneurial mindset, cut through the noise, and deliver real, measurable outcomes. From launching new business units to fixing broken go-to-market strategies, I’ve helped corporates, scale-ups, and everything in between escape stagnation and unlock sustainable growth. What I Bring: - Immediate impact across Sales, Marketing, and Business Development. - End-to-end ownership: from strategic planning to sharp execution. - Battle-tested leadership in high-pressure, high-growth environments. - Relentless focus on growth, revenue, and market relevance. Key Capabilities: - Sales & Marketing Strategy - Go-to-Market Execution (B2B, B2C, B2B2C) - New Business Development - Internationalization & SaaS GTM - Revenue Growth & Lead Generation - Strategic Campaigns & Pricing - Digitalization & Digital Marketing - Contact Center Optimization - Sales Team Building & Recruitment - C-Level Advisory & Interim Roles Experience Highlights (2000–2024): Led critical projects across telco, energy, retail, HR, IT, tax, legal, and SaaS. Held roles including CSO, CMO, COO, CIO, Sales Director, Marketing Director, Business Development Manager, and more. Delivered results across inbound & outbound contact centers, complex B2B sales cycles, and dynamic consumer markets. Specialty: End-to-end creation of scalable business models within large structures. Sharp strategic planning (3–5 years), actualization of go-to-market strategies, and full-cycle growth management—including digital, channel, and pricing strategies.
Building DIGI Belgium’s External Sales Division At DIGI Belgium, I led the end-to-end setup of the external sales division through strategic partnerships with contact centers. This initiative involved: ✔ Defining the Sales Strategy – Establishing a scalable sales model tailored to the Belgian market, ensuring alignment with DIGI’s growth objectives. ✔ Onboarding Contact Centers – Identifying, contracting, and integrating top-performing external contact centers to drive customer acquisition and retention. ✔Implementing Sales Processes & KPIs – Structuring workflows, setting performance benchmarks, and optimizing sales conversion strategies. ✔ Ensuring Compliance & Quality Control – Developing monitoring frameworks to uphold sales quality, regulatory compliance, and customer satisfaction. By designing a high-performance external sales structure, I contributed to DIGI Belgium’s market expansion and efficient, scalable customer acquisition through outsourced sales channels.
Led a strategic consulting engagement to support the successful launch of an app tailored for freelancers, independents, and small businesses. Facilitated workshops to refine go-to-market strategies, streamline product messaging, and ensure alignment between app features and customer needs. Delivered actionable insights on user acquisition, market positioning, and customer experience enhancement. Enabled the client to confidently enter the market with a focused, customer-centric approach.