Sunnyvale, California, United States
Entrepreneurial spirited SaaS product marketing executive focused on enabling high-growth organizations to scale, with proven results in leading strategic marketing initiatives, defining and executing go-to-market, creating compelling positioning/messaging, establishing effective partner activities and delivering impactful sales enablement. Over the course of my career I have taken multiple products to market dominant positions, out-flanking competitors and enabling sales to achieve greater velocity and engagement success. Skills: * Positioning & messaging emphasizing well-articulated differentiated value * Persona-centric approach, providing impactful stories/use-cases to sales and the market * Sales enablement aligned to drive more effective pipeline qualification and conversion * BD / Alliances minded for building joint GTM and increasing brand awareness * Scalable from scrappy roll-up the sleeves hands-on execution to strategic planning * Highly collaborative, builder mentality to keep the business growing at a healthy pace * Evangelist and spokesperson, regularly engage analyst, press and CxOs level audiences Functional Areas: * Product Marketing * Solutions Marketing * Strategic Alliances Marketing * Business Development * Sales Enablement * Analyst Relations * Evangelism * Thought Leadership Development * Corporate Marketing
Provided strategic and pragmatic consulting to fast-growing technology companies; focusing on helping them enter new markets, technical/strategic partner development, go-to-market planning, campaign development, competitive assessment, and product marketing/management.
Neo4j is the leading provider of Graph Technology to the Fortune 1000, powering machine learning and advanced analytics capabilities for Data Scientists and Developers around the world. Built the teams, and drove success across: - Product Marketing - Partner Marketing - Solutions Marketing - Competitive / Enablement - Customer Marketing - Technical Marketing
TripActions (now Navana) is the modern business travel and expense platform that combines AI-driven personalization with unrivaled inventory choice and proactive global 24x7 365 live human support to delight employees, finance leaders, and travel managers alike—all while empowering organizations to seize travel as a strategic lever for culture and growth. Delivered within a powerful, easy-to-use mobile-first interface, TripActions helps more than 2,000 customers reduce average booking time from 60 minutes down to six while achieving an unprecedented 93% traveler satisfaction and up to 34% savings on lodging alone. www.tripactions.com Built and oversaw the success in: * Product Marketing * Sales Enablement * Competitive
Druva is the leading provider of Data Management-as-a-Service, which unifies protection, governance and intelligence across critical enterprise data sources; helping business better manage resiliency, lower data risks/exposure, and reduce cost and complexity posed by today's fragmented data landscape. Built and oversaw the success in: * Product Marketing * Alliances Marketing * Channel Marketing * Competitive
At Accellion I drove the creation and delivery of the enterprise messaging, sales enablement, competitive analysis and thought leadership platforms to equip field sales and channel partners in gaining market traction. As part of this charter I also developed and instituted company’s first official sales-training programs. To increase overall market traction I also took on the initiative to build stronger business development relationships with key partners (MobileIron, Good Tech.) and engaged with and led go-to-market with them to broaden market visibility and field opportunities. As the primary company evangelist, I regularly presented at CIO level conferences on mobile content management and the broader challenges related to compliance and information governance.