Gardena, California, United States
As the Director of Marketing and Program Development at Providence Mental Health (PMH), Norman coordinates with Founder and CEO, Kevin Maxwell to create custom mental health resources for Gallatin Valley and curate the PMH brand. Carrying his idea for combining youth life skill training with clinical treatment, Norman developed the "Strengths Program”. Strengths applies a life skills curriculum in cooperation with a therapist, to equip young adults with needed tools for entering adulthood, while having the presence of a mental health professional to help guide the clients through healing past trauma. Our approach is Strengths-Based, and Trauma Informed. The goal of The Strengths Program is to fortify the future of Montana by strengthening its youth. Aware of the need for mental health services and specialized youth resources in Gallatin Valley, PMH marketing efforts aim at destigmatizing mental health services, as well as normalizing asking for and receiving help with the family system. Norman’s Interactive Consumer Engagement (I.C.E.) strategies will create the needed community conversations and allowances for PMH to create inroads to innovative community resources and enhanced community health by helping to strengthen individuals and families. As a community activist, Norman Feazell experience ranging from volunteer work in hospitals, teaching Life Skills classes to foster/probation youth, instructing relationship workshops, supervising shelter programs and writing program curriculums. “I have worked in social services since age 12. My first paid job was as a family advocate, serving teen parents. The last 25 years I have worked in every Service Planning Area of LA County teaching youth, teaching foster parents, mentoring, supervising residential programs and doing case work. Joining Providence Mental Health was the perfect expansion for my desire to play an active role in community enhancement.” Norman's Brand Management training directly from James Michael Lafferty (Retired CEO of Procter & Gamble, a former CEO of Coca-Cola and of British American Tobacco), emboldens the stand-out skill set Norman empowers Providence Mental Health with. Mr. Feazell’s expertise was developed from years of mass media work from the ground level of promoting at record companies, municipal political campaigns, hospital Crisis Management, to Brand Development for Sr. Executives and Marketing Strategies for academic entities.
Marketing/PR Strategist (B2B, B2C and C2C) • Supervising lead on all marketing strategy design and implementation • Responsible for client brand development: creating the statement, symbolism and personage that distinguish client image • Create the strategy that leads client brands to become “The Standard” • Supervise adherence to the client’s brand theme • Supervise maintenance of brand consistency across all marketing platforms • Manage client market research • Online content editor Marketing Strategist (B2B, B2C, and C2C) • Responsible for creating the plan for presenting client products and services to their demographic to optimize demographic response and profits • Choose and manage the use of the media tools needed for strategy implementation • Create online Engagement Strategies for client web pages and social media profiles • Create and manage online copy and content consistent with the client brand theme • Create SEO Strategies P. R. Strategist (B2B, B2C and C2C) • Create strategies for preventing and repairing brand damage • Design strategy to create the desired demographic relationship to the brand • Plan events and design engagement strategy to create the desired demographic perception of the brand • Copy Editor: Review all content (print, online, audio and video), prior to release for accuracy and adherence to the brand theme • Operational Risk Management (ORM) and Online Reputation Management (ORM)
• Managed the SEO and SEM teams • Managed digital, radio, video and print advertising • Co-produced radio commercials • Mixed and mastered audio for radio commercials • Produced promotional video shorts • Made regional company presentations for promotion of company programing. • Identified millions in grant funding to supplement outpatient billing and company programming • Introduced the fiscal dynamics of charities, non profits and private corporations working together • Created a life skills/independent living curriculum for youth/young adults focusing on relationships • Introduced the idea of healing family/relationship trauma my creation of the “Life legacy” system of video journaling and social networking • Managed the creative teams from digital to print media and advertising • Managed Social Media design and direction • Managed community outreach with local Chambers of Commerce, and other community groups including local school districts and businesses • Reviewed emails/letters for the CEO prior to presentation • Advised the CEO on company direction and business strategy • Advised the CEO on creating B2B trainings on the company treatment model • Advised the CEO creating a curriculum for the company treatment model for proposal to MSU, as well as his book/dissertation
• Supervised a staff of 12 Youth Specialist in the HSYS Transitional Shelter Care (TSC) program. • Coordinated with DCFS on intakes, discharges, and hospitalizations • Managed supply orders for the cottages where the youth reside including repairs and meals • Managed event planning for outings and onsite activities • Maintain contract compliance with state, federal and municipal agencies • Managed staff payroll, evaluations and scheduling • Managed program hiring and transfers • Designed marketing strategies used to gain program funding • Designed Life Skills training curriculum for residents • Co-Managed the Residential Based Services (RBS) and Rate Classification Level 14 (RCL 14) programs • Manage the activity Calendar • Created and implemented policy for TSC. • Managed Paycom.com client account for 11 staff members • Coordinated with DCFS, CLCLA, and the LA County Probation Dpt. to provide care for consumers • Managed client deescalation via crisis communication and Pro-Act • Managed client 5585 hospitalizations including assigning staff for observation and transportation
*Create and manage the marketing strategy *Monitor, measure and manage brand equity/strength. *Increase brand awareness, relevant differentiation, value, accessibility and emotional connection *Develop branding plan *Monitor progress against brand plan *Manage the brand architecture *Maintain brand identity consistency *Help determine identities for new brands/sub-brands *Anticipate and accommodate new brand identity needs
LA Southwest College with the Foundation for California Community Colleges – YESS Program • Recruited and facilitated Life Skills Training classes to foster and probation youth age 16-21. (Including the developmentally delayed and drug addicted) • Administered the Ansel Casey Survey • Administered pre and post assessment • Managed a staff of a peer mentor and 2 instructors • Created a Social Media Marketing Strategy for the Community Services Department • Provided curriculum and resources for instruction • Liaison between students and DCFS and private services • Drafted class promotional letters for youth and administrators • Assisted youth in finding housing and employment. • Informed youth of ILP rights and entitlements. • Informed youth on FAFSA, scholarship and grant resources.