Spain
I’m an underdog who started writing blog articles 8 years ago with a linguistics degree and zero marketing experience, and went from there to building multi-channel content strategies for global brands. Since then, I’ve led content teams at challenger companies, underdog startups, and category kings that scaled sites to 1M+ monthly visits, doubled ARR, and tripled community growth. While building content across every format (from text, video, and podcasts to experiential formats and even songs on Spotify) for companies operating across SaaS, AI, and enterprise agentic automation, I've been lucky enough to work with names like Semrush, Backlinko, and CXL, and partners like Trade Republic, N26, Vanguard, Zendesk, and Allianz. Along the way, I’ve also taken on a few side projects out of pure passion, from helping build a school in Madagascar in 6 months to launching an artist’s career in the music industry. Ask me about it over a coffee. And I still get to write blog posts. If you want to dethrone category kings and become one, let’s talk.
I joined Otera one month before our biggest project to date: fully rebranding under a new name while scaling our GTM motion toward Series B. I own the Otera website and content across key channels, from +46% YoY organic LinkedIn growth to event marketing, executive messaging, and ABM campaigns. Across those channels, I turn complex agentic automation use cases into executive-ready content for our enterprise audiences. My content is key in Otera’s enterprise GTM motion, directly influencing conversations with some of the world’s largest companies in banking and insurance. I own full video creation end to end, from scripts and storyboards to After Effects animations, producing professional videos without external production support.
As a Fractional Content Marketer at Semrush (NYSE: SEMR, a platform used by ~40% of the Fortune 500) I supported content, community, and brand marketing at global scale. Working with the Brand Marketing Manager, I helped build Reddit into a meaningful brand and community channel, driving 3x community growth, doubling referral traffic, increasing conversions by 50%, and improving brand sentiment. I also worked with the Head of Brand Management on high-importance lifecycle experiments across key customer touchpoints, and wrote content for both the Semrush blog and Spotlight, Semrush’s flagship conference for 1,000+ marketers, with speakers from OpenAI, Duolingo, ElevenLabs, Uber, and LinkedIn.
Next Matter (acquired by DAIZY) is where I first specialized directly in Agentic AI, Workflow Automation, and Enterprise AI within Financial Services and Insurance, creating content for the enterprise automation platform used by companies like OBI, Trade Republic, and Ocorian. I built the full content strategy during a period when ARR doubled, leading content across LinkedIn, email, SEO, podcast, webinars, whitepapers, event marketing, and TOFU/MOFU/BOFU journeys, while coordinating freelance writers (and writing hands-on too) and even ghostwriting for Zendesk's newsletter. While I led content, LinkedIn following grew by 32% YoY. I also ran successful marketing experiments, such as a branded campervan studio, a transparent pop-up booth, open-audience episodes for everyone to listen to at events, our own version of Cards Against Humanity, or a podcast with industry leaders from companies like Trade Republic, N26, Vanguard, Zendesk, Raisin, and bunq.
The Backlinko team reached out to collaborate on long-form content for the Backlinko blog, one of the most recognized digital marketing education brands in the world, featured in Forbes, Inc., Fast Company, TechCrunch, and dozens more major media outlets. I worked with Backlinko's Head of Growth on highly competitive topics like “SaaS SEO” and “Shopify SEO,” helping turn expert SEO strategy into clear, practical guides for one of the most sophisticated audiences in digital marketing. Across the content I created and updated, selected pieces grew total rankings and SERP features by up to 330%.
My time at CXL, the institute that trains marketing teams at companies like Google, IKEA or Spotify, coincided with one of the most important shifts in the company’s history: transforming its learning model from on-demand courses to live programs and rebuilding the CXL Newsletter as a core channel. As Content Lead, I owned the newsletter strategy for an audience of 140K marketers w/ a 26% average open rate, while managing an external content agency and coordinating content across SEO, email, demand gen, product, and organic social. My work covered the full funnel: updating top-of-funnel content that reached top-10 positions for 600+ keywords, increasing bottom-of-funnel impressions by 63% YoY for product pages, leading technical SEO projects with the dev team, implementing schema markup, and fixing 3K URLs with 3XX, 4XX, or 5XX response codes. I also wrote and edited content with industry leaders from companies like Gong, Semrush, Cognism, Convert, Kilo Health, Tipalti, The Predictive Index, and monday.com, and executed demand gen initiatives that increased email capture by 63%.