Pablo Apiolazza

Creative Technologist // Generative AI consultant // ComfyUI Expert // Digital Artist

Trieste, Friuli-Venezia Giulia, Italy

About

I’m Pablo Apiolazza, I lead creative teams to combine technology and creativity, aided by the development of AI-powered tools and workflows. By blending coding, visual storytelling, and strategic thinking, I shape new ways to produce content faster, scale efficiently, and maintain consistency across every platform. Throughout my career, I’ve worked for leading names like Illy, Zeiss, Oracle, Inter FC, and Al Jazeera, shaping campaigns that blend technological precision with rich, emotive storytelling. My approach is about more than just the tools; it’s about the possibilities that emerge when creativity is leveraged with advanced AI-driven workflows. In addition to creative direction, I advise organizations on adopting visual AI solutions to elevate their marketing and production pipeline strategies. By constantly exploring the latest advancements in this dynamic field, I help clients unlock new ways to engage and inspire their audiences. Tell me about your project!

Experience

  • Expert for the Creative Europe Program at European Commission
    Jun 2026 - Present · 2 mos

  • AI Engineer & Dev at Setcast CTA GmBH
    Feb 2026 - Present · 6 mos

  • AI Engineer & Developer at ORENDT STUDIOS CGI - Filmproduction GmbH
    Jul 2025 - Present · 1 yr 1 mo

    Develop custom workflows and test best SOTA technologies and methodologies for the fashion industry

  • AI Creative Consultant // ComfyUI expert at Pablo Apiolazza
    Jan 2023 - Present · 3 yrs 7 mos

    I help creative agencies, marketing teams, and professionals integrate generative AI into their creative, strategic, and communication workflows. My work includes: AI-powered content creation and automation strategies Custom training on prompting, visual and video AI, and creative tools Building workflows that connect creativity, branding, and innovation Bridging the gap between technology and storytelling, I make AI practical, accessible, and impactful.

  • Creative Director & Technologist // Generative AI Specialist at APZmedia
    Mar 2011 - Present · 15 yrs 5 mos

    At APZmedia, my role involves leading the creative direction and overseeing the integration of advanced technology into every project. I serve as the main creative strategist, working closely with teams and clients to ensure that the campaigns are not only visually compelling but also technologically innovative. I’m responsible for blending design concepts with cutting-edge tools to craft solutions that are both engaging and effective, bridging the gap between creativity and technical execution.