Bogota, D.C., Capital District, Colombia
I’m a graphic designer and visual storyteller focused on creating image and video content for D2C brands. I help brands connect with their audiences through visuals that feel authentic, align with their tone, and drive real engagement. From reels and product videos to branded image content, I design with clarity and personality—always thinking performance and brand voice. With experience working on campaigns for Infinite Herbs, Yellowstone Real State, Fenavi, and Latin Grammy-nominated artist Gusi, I’ve developed content that has reached millions organically and boosted engagement across platforms. Tools of choice: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) + a background in audiovisual production. Open to freelance full-time and part-time jobs.
Created content for D2C brands’ social media, including landing pages, images and video. Responsible for post-production, editing, color grading, and format optimization for each platform. Achievements: Strengthened the brand’s visual identity through cohesive content aligned with its style and communication tone. Increased organic reach on social media by up to 60% through engaging and relevant visual content.
Content creation, planning, and publishing for social media channels, while staying up to date with trends and relevant, innovative content to engage the target audience. Achievements: Grew a community of over 15,000 followers (TikTok: 9,100; Instagram: 4,100; Spotify: 2,000). Reached over 249,000 likes on TikTok within a 2-year publishing period. Collaborated with national brands such as Gef, Diesel, Superdry, Seven Seven, and Levi’s.
Edited social media content, managing post-production, editing, color correction, and format optimization for each platform. Achievements: Reached over 1.1 million views on a single reel, generating high impact and organic reach. Increased engagement by 7% through strategic content editing and optimization. Created sponsored content in collaboration with brands, strengthening brand presence and strategic partnerships.
Content creation, planning, and publishing for social media channels. Managed and monitored social media platforms, engaged with followers, and analyzed performance metrics. Achievements: Scheduled an average of 6 daily posts across Instagram, Facebook, Twitter, and TikTok. Developed a content plan that reached over 3 million people organically during the event.