Istanbul, Türkiye
With extensive experience in brand management and a focus on media strategy and performance marketing, I am passionate about driving impactful results that align with Procter & Gamble’s mission in Türkiye. By leveraging retail media and digital commerce strategies, I aim to enhance visibility, optimize marketing investments, and deliver value for both consumers and the organization. My approach is rooted in data-driven decision-making and a commitment to fostering collaboration among teams and external partners. At Procter & Gamble, I lead the performance marketing and media strategy for the Fabric, Home, Baby, and Shave Care categories in Türkiye, driving visibility and sales across digital and traditional platforms. By partnering with vendors and agencies, I develop precise media plans, optimize ad spend, and analyze performance metrics to maximize ROI. With a deep understanding of retail media and digital commerce, I contribute to creating impactful campaigns that strengthen brand equity and grow market share.
Overseeing performance marketing and media strategy for P&G Türkiye, integrating brand management with a deep understanding of digital commerce to drive impactful results: - Positioning retail media as a crucial driver for increasing visibility and sales on key digital platforms and in brick-and-mortar stores. By optimizing ad spend and ensuring precise targeting, I enhance performance and maximize our marketing efforts. - Collaborating with vendors and agencies to develop effective media plans, manage budgets, and analyze performance metrics, ensuring our campaigns deliver strong ROI.
Directing the brand portfolio containing Ariel, Tide and Lenor. Leading the executions focusing on business delivery, brand building efforts and strategies.
Managed Ariel business delivery via working on Fabric Care Category strategy in line with overall P&G & Business Unit strategy and develop marketing plans along with ATL/BTL campaigns to ensure consistent equity building. Owned for marketing budget management.
• Working with benchmark sites to identify and document the best practices and deploying them to key global sites. • Managing and resolving strategic cases worth over $10,000 with cross-functional teams. • Conducting supplier audits for key suppliers in various production locations. • Monitoring the data and operational key performance indicators of global production sites and developing improvement plans if needed.
• Worked with benchmark sites to identify and document the best practices and deployed them to key global sites. • Collaborated with third parties to improve service of digital printing technologies by creating an efficient escalation process and spare parts ordering process. • Supported development and deployment of key areas of end-to-end automation projects. • Led the development of web-based spare part management system for printing technologies for visibility of inventory and the performance of third parties on the delivery times .
• Managed social media accounts and web sites of Artema and Vitra brands. • Collaborated with digital agencies to create social media contents for Facebook, Twitter and Pinterest.