Özge Küliğ

Senior Marketing Coordinator | Google

Istanbul, Istanbul, Türkiye

About

- Marketing professional with expertise on digital marketing, PR, loyalty programmes, e-commerce channels with a deep enthusiasm for Social Media and Mobile Marketing. - Project management expert having prepared detailed strategies for multi-channel & multi-country campaigns - 10+ years of experience

Experience

  • Senior BRAM Coordinator at Google
    2023 - Present · 3 yrs 6 mos

    Currently leading 'Google Arts & Culture' projects. A part of Brand, Reputation & Apps Marketing (BRAM) Team.

  • Brand Builder | Marketing Consultant at Self-employed
    2019 - Mar 2023 · 4 yrs 3 mos

    Providing project based consultancy • Skyscanner • OmanAir Airlines • Anantara Hotels

  • Marketing Manager at Swissôtel The Bosphorus, Istanbul
    2016 - 2018 · 2 yrs

  • Head of Digital Marketing at Hillside - Alarko Tourism Group
    2012 - 2016 · 4 yrs

    Managed all Digital channels Social Media, SEO, Mobile Applications, Websites & Digital PR of 4 brands; - Hillside Beach Club - Hillside City Club - Sanda Spa - Cinecity • Managed the global #JobAtHeavenOnEarth Project of Hillside Beach Club. World's top Instagram project in 2014 & 2015 with highest number of photo shares under the hashtag (over 70.000 applications, 93 Million reach & 300% follower increase). Some releases: - Daily Mail UK: http://www.dailymail.co.uk/travel/article-2654907/Luxury-Turkish-resort-advertises-Chief-Instagram-Officers-snap-photos-five-star-comfort.html - ABC News: http://abcnews.go.com/Travel/chief-instagram-officer-needed-beach-resort/story?id=24105131 - Daily Dot: http://www.dailydot.com/technology/chief-instagram-officer-turkey-hillside-beach-club/ - CampaignTR: http://www.campaigntr.com/2014/09/10/85226/dunyanin-ilk-chief-instagram-officeri-turkiyede-calisacak • Managed #FeelingGoodColors Instagram contest of Hillside City Club. Over 20.000 photos attended and became Turkey's top Instagram campaign. Increased number of followers by %130. http://feelinggoodcolors.com/ • Launched "Hillside Beach Order"​ mobile application enabling guests to order drinks/cocktails directly from their sunbed while sunbathing on the paradise-like beach. • Managed the rollout process of these HTML5, responsive websites: hillsidebeachclub.com, hillsidecityclub.com, sandaspa.com & hillside.com.tr • Launced "Hillside Beach Club"​ mobile application with special features to be used by the guests within the resort. • Launched "Hillside Fittube" mobile application including 300+ fitness videos for different muscle groups of the body. • Managing the ongoing Offsite & Onsite SEO process for hillsidebeachclub.com, hillsidecityclub.com & sandaspa.com. • Supporting the Digital PR of Hillside Beach Club within UK, DE, RU. • Coordinated SkyScanner Turkey & Sanda Spa Social Media cooperation. • Coordinated bukombin.com & SandaSpa.com cooperation.