United Arab Emirates
This role is responsible for defining and leading regional petcare category and portfolio strategy across MEA. It translates shopper, consumer, and performance insights into clear growth priorities, portfolio and channel choices, and customer collaboration, while shaping integrated in-store and e-commerce execution to drive sustainable category growth. Key Achievements: • Strengthened category leadership across key markets, sustaining KSA #1 market position, driving +0.8 pts market share growth in UAE, and protecting share in South Africa. • First-ever introduced Petcare Category Vision in strategic markets (KSA & UAE), translating Merchandiser Principles into a clear Picture of Success and improving Perfect Store KPIs (+6.2 pts in KSA, +2.5 pts in UAE). • Drove double digit e-commerce growth, achieving 90% PDS (Perfect Digital Store) through category-led ECOM excellence. • Delivered transformational customer engagements with top retailers by securing category captaincy through PICOS (Picture of Success) & AOTF (Aisle of the Future) execution. • Accelerated category capability by delivering workshops with key customers to inspire, educate, and drive sustainable category growth by strengthening partnership. • Unlocked new growth opportunities, partnering with the distributors to expand SPT(Specialized channel) distribution and access. • Owned the regional shopper insights agenda, translating deep behavioral insights into portfolio, activation, and brand strategy, including pet parents’ feeding behavior and channel choices, brand perception, PnP analysis. • Provided cross-functional leadership, successfully leading the Petcare Acceleration Team (Marketing & Shopper Marketing) for 10 months, ensuring continuity and momentum during leadership maternity leave
This role is responsible for leading the regional Petcare category and brand portfolio strategy across MEA, with full accountability for net sales, profitability, market share, and brand equity across multiple brands. It defines long-term growth priorities across portfolio, innovation, pricing, channels, and media, translating strategy into integrated brand experiences and advocacy across all consumer and shopper touchpoints. The role drives cross-functional execution and Petcare acceleration, acting as a visible regional brand ambassador to embed strategy into action and deliver sustainable growth. Key Achievements: • Delivered +18% Net Sales growth, by leading brand portfolio strategy through media, digital, in-store, e-commerce, sampling, events, and partnerships. • Defined long-term market, channel, and portfolio strategy by assessing category potential and shaping investment priorities to accelerate sustainable, profitable growth. • Running consumer-led innovation pipeline, translating pet parents’ needs into successful launches across markets. • Execute a full-funnel, integrated brand experience (media, sampling, events, websites), delivering a seamless pet parents’ journey from awareness to trial and advocacy for iconic brands. • Led regional content and communication strategy, adapting global assets into culturally relevant executions while ensuring brand consistency and execution excellence. • Expanded footprint into new markets by evaluating market potential, defining portfolio and channel strategy. • Elevated brand equity through community events and advocacy partnership with animal welfare shelters and key customers to connect authentically with pet parents, while leading agencies and budgets. • Acted as a regional brand ambassador, representing MEA at Regional LT and Global Petcare Forums, while building internal capability through inspirational initiatives by organizing internal events (Pet Academy, Mars Passion of Pets)
Being responsible for the full Demand Planning cycle within S&OP process including forecasting more than 400 SKUs and 8 different categories by running forecast sessions with sales team and considering different trends and seasonality by using demand planning tool. Also including creating forecast for new product launches and promotions in trade. Preparing and running demand management forum to the high management to agree on 24 months business position including any foreseen risks. Responsible KPIs are including Forecast Accuracy and Demand Bias. Main stakeholders were Sales, Marketing, Supply and Finance. Key Achievements: • Integrating Mars & Wrigley business into one standard process • Implementing completely New segments to the business (KIND) • Implementing and being key user of Demand Planning Software Tool (John Galt) • Improving value Demand Bias from 5% to 1.6% • Improving Demand Forecast Accuracy from 65% to 75%
The role handles entire supply chain process including production capacity planning for factory production lines, co-packing lines, and co-manufacturing facilities for all finish goods for 0-24 months horizon, and deployment to different distribution centers. This role also includes managing whole supply network of total business inventory planning by defining FG boundary stock level, monitoring, and managing obsolete stocks. Also, leading the global transition projects between plants by monitoring and securing supply issues. Leading Local Supply Reviews to the high management to agree on production capacity for short term and long term, as well as visualize any risks and opportunities. It also requires creating Service Level Agreement between any new markets and source unit to make sure operation continues as per the agreed process. As well as full responsibility KPIs of Case fill Rate CRF, Days inventory on hand DIOH, Compliance to Schedule CTS, Cycle time. Key Achievements: • Leading confidential global plant transition project during closure time of Mondelez factory by managing and monitoring all supply chain processes within 10 different countries and 3 different regions as successfully. • Implement/Develop/Optimize new software planning tool _ APO for production planning and supply planning processes • Improving stock management & way of working for Export & Bayram Category which helps to reduce monthly FG stocks as $2M
This role includes managing weekly production plan for all Gum & Candy products by capacity planning, material planning (MRP) by using software planning programs. It has also includes managing obsolete materials for any new projects to avoid any high scraping cost, also includes managing remaining shelf life of raw materials to avoid any obsolete costs. It also requires defining Minimum Order Quantity MOQ by aligning with procurement team considering shelf life of materials based on its amount of consumptions. Key Achievements: • Being part of confidential project of product movement from factory in Europe to factory to Turkey and manage all processes related Production & Material planning. • Improving KPI of Compliance to Schedule CTS from %98.5 to %99,5 by analyzing root cause and monitor closely with factory team
Developing marketing strategies for detergent category Preparing contracts and making adjustment with producers according to their profits, their new products, their status of share of market. Responsible for preparing journal which includes all discount or campaign for products every 2 weeks with respect to concepts that we planned to do. Decide planogram of detergent products according to share of market and our contracts and price of products by using program of SPACEMAN in all Migros and Tansas Supermarket, 5M and Macrocenter. Identify all prices of products in the supermarket by using program of OPSIS
Apply to RFS (repetitive flexible supply) as new way of production planning for Kraft Foods Company.
Analyze of performance of labours and machines, Made calculation to improve this performance. I In planning departure, making long-term planning by using SAP software program.
Analyze and Report to labour's performance and layout in Business Development Departure.