Istanbul, Türkiye
E-mail: [email protected]
• Responsible of Nature’s Supreme and One Up Brands, focusing on product groups/categories to drive sales. • Contribute to e-commerce and retail sales activities (Vitaminler.com & Supplementler.com). • Contribute to brand and new product development strategy starting from R&D. • Conduct cost analysis and benchmarking. • Set performance metrics, pricing strategies, and marketing tactics. • Drive strategic planning based on consumer insights to enhance our portfolio and communication. • Stay updated on consumer trends to keep our brands relevant. • Execute the brand plan efficiently.
•Tracking related CX KPI’s such as: NPS, Claim, Contact and analyse these metrics for different categories. •Collaboratively working with Product, UX, Operation teams to understand customer needs using researches and analysis. •Identifying customer needs and taking proactive steps to maintain positive experiences. •Collaborating with sales and marketing teams to identify customer painpoints and improving current category processes.
•Managing new project developments, working closely with Product, UX, and Category Teams. •Analyzing as-is processes and designing E2E flow according to the detected pain points. •Benchmarking and establishing a strategic approach to the existing projects. •Following project KPIs and managing the dashboard according to the key metrics.
•Managing all private label product development process from the first idea to putting the products on shelf. •Being responsible of different value-added Metro Own Brands (Metro Premium, Metro Chef, Metro Professional, Rioba, Aro, Fine Life), positioning in accordance to price, customer segments and quality. •Executing project management by working with Purchasing, Quality Assurance, Marketing departments, Professional Chefs, Suppliers and Agencies. •Managing the whole packaging and labeling process with involved third parties. •Implementing the Global Own Brand Guidelines for the own brand products, in accordance to brand strategy, market trends and competitors. •Planning 360° marketing activities and organizations of Own Brands such as social media, digital marketing, tastings, catalogues, in-store activities. •Monitoring the performance of existing and newly launched Own Brands.
•Managing the communication between the brand and the agency for BTL&ATL actions. •Understanding the demands of the customer and leading their perspectives according to their strategy and trend marketing. •Executing the creative process towards the demands of the customers and controlling the final product. •Carrying out the processes that progress in B2B and B2C Channels with the brand. •Budget Management -Tchibo: •Designing and executing BTL materials, •Planning and reporting all offline communications for the food and coffee category. Analyzing sub-brand communications and managing the coordination of B2B & B2C marketing processes. (Cafissimo, Davidoff, and other Tchibo branded coffee categories.) -La Roche-Posey & Vichy: •Analyzing the brand image towards digital marketing and helping the creative process.