New Delhi, Delhi, India
Oyindrila Ghosh is a marketing and communications professional with experience across the private sector and government. With over 13 years of experience in offline and digital marketing, 360 GTM strategy, internal and external communications, public relations and digital storytelling, she creates purposeful campaigns that connect brands with audiences and drives strategic narratives that build brand equity, engagement, and growth.
• Led 360° marketing, brand, corporate communications, and PR strategy across APAC and MENA for large-scale expos, conferences, and government projects in Future Tech, Sustainability, and Innovation - driving revenue growth and market positioning. • Designed and executed integrated communication and change campaigns that increased visibility, engagement, and adoption during digital transformation and AI initiatives. • Partnered with leadership on executive communications and global media strategy, managing teams and agencies to strengthen brand reputation, achieve a 23% rise in earned coverage, and a 16% boost in digital engagement. • Built and guided a high-performing team of 12+ cross-functional professionals and agency partners across marketing, communications, digital, social media, content, lead generation, SEO, and PR. • Managed strategic partnerships with government bodies, media, and industry associations to expand reach and amplify impact. Upcoming Events: • World AI Show – Jakarta, Indonesia | 8–9 July 2025 • World AI Show – Kuala Lumpur, Malaysia | 28-29 October 2025 • Bengaluru Skill Summit | 5 - 6 November 2025 • CARE MENA | 26-27 November 2025 • DATE MENA | 26-27 November 2025 • DATE KSA | 8 - 9 December 2025 • CARE KSA | 8 - 9 December 2025
Agency Leadership & Client Onboarding: • Founded and led a full-service creative marketing agency specializing in luxury, fashion, tech, and lifestyle, successfully managing 35+ high-profile clients, including HNIs, public figures, and top-tier brands. • Designed and executed end-to-end campaign strategies, resulting in a 35% growth in customer acquisition and a 40% increase in brand awareness within the first six months for key clients. Marketing Strategy: • Developed and implemented integrated marketing and communication strategies, boosting lead generation by 25% and ensuring consistent messaging across channels. • Produced high-performing digital content strategies for retail, FMCG, and lifestyle brands, driving 200,000+ impressions and growing client social media followings by 25%. • Directed social media strategy and management for clients, achieving measurable results, including a 30% increase in engagement rates and enhanced customer interaction. • Managed influencer marketing campaigns, onboarding influencers and executing partnerships that delivered enhanced visibility and amplified reach for brands. Media Relations, Corporate and Brand Communication: • Led strategic communications, media relations, and digital transformation campaigns that strengthened brand reputation, internal employee engagement and leadership visibility across India and global markets. • Strategized and executed PR campaigns that positioned clients as industry leaders, reinforcing credibility and brand equity. • Built and nurtured strong media relations, securing 8,500+ press mentions and features in top-tier publications, significantly boosting brand reputation across industries. Clients: Vogue India, Embassy Group, Tata Consultancy Services, Nike India, Lexus India, Spencers Retail, Vishal Mega Mart, Godrej, Embassy Group, Ascendas- Singbrige Group, Toyota Kirloskar.
• Spearheaded the Embassy’s digital marketing transformation by launching impactful social media campaigns- leveraging targeted indirect advertising, influencer collaborations, and high-impact content to showcase cultural and diplomatic initiatives, broaden reach, and drive engagement across diverse sectors. •Supported strategic communications, public diplomacy, and media engagement for bilateral programs and initiatives across South India. . • Created high-impact content - speeches, press materials, and executive messaging - for senior diplomats . • Strengthened media relations and crisis communication by securing positive press coverage, building strategic ties with Tier 1 media, agencies, and partners to amplify the mission’s messaging, enhance credibility, and foster community engagement.
• Developed and executed a comprehensive marketing, communications, and PR strategy for Messe Stuttgart India, aligning with the German parent company’s objectives, increasing marketing reach by 50% and generating over 21,000 leads for B2B exhibitions. • Served as the company spokeswoman and media liaison, managing external communications, press relations, and executive messaging to strengthen corporate reputation and market presence. • Represented the organization at industry events and CXO forums, enhancing brand visibility and stakeholder engagement. • Led multi-channel communications across 8+ platforms (social media, telemarketing, blogs, press releases, social media, newsletters, digital ads), reaching 50,000+ industry professionals and driving engagement for trade fairs across sectors like manufacturing, logistics, and education. • Built strategic media partnerships with top outlets like The Times of India and Economic Times, securing 140+ print articles and 600+ online features, generating 326.4 million+ views. • Managed high-profile political and celebrity partnerships for events, reducing marketing spend by 70% while increasing brand visibility by 40% through strategic media collaborations.
• Served as an Influencer Brand Ambassador for Panasonic Lumix Cameras, creating high-quality content that showcased the cameras' capabilities. • Drove brand visibility and engagement, expanding reach and user base amongst photography professionals and content creators, contributing to the company’s growth objectives.