New Haven, Connecticut, United States
Entrepreneurial spirit. Bold. Intelligent. Self-aware. Empathetic. Strategic. Creative. Passionate. Charismatic. Storyteller. Persuasive.
Created and distributed weekly updates on client, competitor and industry developments. Scheduled, prepared creative materials for, and participated in client, partner, and interoffice meetings. Assisted with management of estimate production and billing conversations with finance. Lead print collateral production for Applebee’s broadcast shoot. Supported content management team in broadcast production; highlights include attending VO recording sessions, building talent casting selects documents and compiling shoot prop inventory lists. Assisted in agency’s recommended approach to social branding for the vitaminwater client. Proofread creative decks, scripts and presentations. Utilized excel to create graphs depicting client and industry sales trends. Partnered with Account Manager to build Momentum Map, which visually outlined campaign goals and deadlines. Served as point person responsible for understanding the user interface and functionality of a potential client’s entertainment product.
Assisted Client Director in interviewing Beachbody executives to inform the agency’s POV on brand development. Liaised with editing department to help procure and develop digital asset catalog for agency. Researched and collected comparative consumer data for client’s sub-brand.
Managed project calendar and coordinated interdepartmental and partner meetings with Business Development. Collaborated with studio designers to edit and finalize creds decks. Extensively researched, analyzed and organized industry trends, financial trends, competitive landscapes, companies and executives throughout various industries. Conducted street interviews for Starbucks team with the goal of finding insights into consumer perspective and product preference. Aided in the development of a case study for Carl’s Jr. Assisted lead strategist with a focus group for Smirnoff and helped identify key findings. Coordinated with strategists on compiling data for get-smart presentations on potential clients. Gathered and managed digital and media assets.