Owen Lewis

GTM Consultant 🪄 Writing on all things Sales, Marketing and RevOps

London, England, United Kingdom

About

B2B growth feels chaotic when leads are random, follow-up is manual, and when marketing and sales don’t speak the same language. INONDA helps teams build a focused go-to-market motion so growth is not reliant on referrals or channel partners. This means: * Clearer positioning * Outreach that starts real conversations * Value-led content that builds authority * CRM automations to raise signals of prioritised accounts based on activity. * Sales coaching so your team converts attention into revenue. A few client outcomes: • PI Sims: turned conversations into €350K pipeline in 5 months • Wahoo Learning: booked 100+ meetings in 12 months (without paid ads) • MarchForward: Generated $4M pipeline in 2 months cuasing us to halt lead generation. • Patronum: drove lead growth, reduced churn, and expanded revenue More context and case studies at inonda.co.uk/case-studies

Experience

  • Director of Marketing And Operations at INONDA
    Dec 2024 - Present · 1 yr 7 mos

  • Co-Founder & Head of Growth at Efficient Growth Consulting
    Aug 2023 - Present · 2 yrs 11 mos

    Helping small to medium-sized businesses efficiently add revenue. We minimize growth risks by reducing the overheads of a sales team (salaries, training, and management) by building your GTM omnichannel outbound. We've streamlined sales operations, reducing repetitive team activity by up to 80% so your team can focus on closing deals and generating revenue. Various Client Results: - 6 calls booked in the first 7 days. - 38% of attended calls turned to signed agreements. - $270,000+ of pipeline added in 3 months. - Booked 37 calls in the first 38 days for a management consulting firm. - 146% return on investment within 4 months (projected 500% return) - $30,000 return on investment within 6 months

  • Head of Customer Experience and Operations at Scale With Less
    Jul 2022 - Jul 2023 · 1 yr 1 mo

    Scale With Less is a marketing agency specializing in Facebook advertising for online services and D2C brands. We work with some of the fastest-growing influencers and brands worldwide. As the first operations hire at Scale With Less, I managed a team of ad managers and copywriters and hired several project managers. During this time, the business saw a 500% increase in client capacity stemming from onboarding, facilitation and reporting changes.

  • EMEA Sales Manager at Avva Experience
    Sep 2021 - May 2022 · 9 mos

    Avva is a platform-based start-up that allows businesses to book unique corporate events (both virtual and in-person). When COVID-19 happened, Avva was expertly positioned to expand and serve an influx of 'lockdown events' that saw them rapidly grow. My role involved consulting with start-ups around Europe to create bespoke corporate programmes and build long-term relationships. Key accounts include Netflix, Google and Airbnb. In addition to the corporate side, I was responsible for finding talented vendors for the platform and negotiating terms.

  • Co-Founder & Director of Operations at Varvel Coaching
    Nov 2018 - Dec 2021 · 3 yrs 2 mos

    Consulting with start-ups to help drive a culture of responsibility and support. In the 12 months following lockdown, we consulted with 112 SME's to advise on creating an engaging culture while working remotely. Our approach involves group coaching workshops and 1-2-1 coaching. Workshops are completely unique using a reflective approach to promote continuous engagement. 1-2-1 coaching has been a place for employees to work through challenges either in their personal or professional life. Coaching has been delivered to new joiners coping with a fresh start to helping CEO's manage board-level disputes.