The Randstad, Netherlands
I am a CEO/GM/COO with a track record in scaling digital and platform businesses, combining full P&L ownership with hands-on execution. Across scale-ups, corporate ventures and PE-backed environments, I have led businesses through growth, transformation and professionalisation. I typically add value in situations where growth needs to accelerate, complexity needs to be made manageable and teams need clear focus to execute. Selected outcomes: • OLX Indonesia: CEO of a 300+ person marketplace business. Doubled revenue, improved execution and team productivity, supported the platform migration, and integrated the local organization more closely with central teams. • Parship: online dating subscription service. Built the NL/BE markets from zero to ~€8M revenue at ~20% margin; promoted to Senior Director Northern Europe, leading multiple country teams. • Deli Home: led a digital transformation venture inside a traditional PE-backed building-products company; delivered MVP in 4 months, secured 7-digit funding and transitioned the venture into the core business. • bol.com: early management team member; helped scale the business from one to six product categories and led category launches from business case to execution. How I work: outside-in, customer-focused and data-driven. I bring focus, structure and execution rhythm, while staying close to teams, customers, product/engineering and commercial performance. I am open to CEO, GM, COO and country leadership roles in digital, platform or tech-enabled businesses, including PE-backed portfolio companies, corporate ventures and international scale-ups.
Deep-tech medtech startup developing an AI-assisted breath analyzer for COPD diagnostics. Interim General Manager assignment to strengthen operating rhythm, reduce founder dependency and sharpen commercial direction. Key focus areas: • Supported first clinical trial setup and progress. • Scoped adjacent commercial applications to strengthen the growth roadmap. • Brought more structure, rhythm and focus to a founder-led startup
Venture team commercializing CERN-origin technology for real-world applications. Focused on translating advanced technology into market-backed venture opportunities. • Led market validation through problem interviews, market sizing and solution-fit assessment across multiple use cases. • Prioritized commercial opportunities and defined initial venture hypotheses and go-to-market logic.
Ardian-backed leader in DIY and building supplies. Led a new digital venture from proposition to MVP launch, as part of the group’s digital transformation and growth agenda. • Launched a digital platform MVP in 4 months, covering ~100K product variants; drove early adoption with contractors and builders’ merchants. • Built and led a cross-functional team of 10+ across product, engineering, operations and external partners. • Secured 7-digit funding and transitioned the venture into the core business unit, where it remains live today.
French FMCG multinational. Built BEL’s e-commerce presence in Indonesia as part of its local digital growth agenda. • Defined and executed the local e-commerce entry strategy across leading marketplaces. • Built the commercial foundation for online growth, including local distributor and marketplace partnerships. • In parallel, delivered data/digital advisory work for Philip Morris Asia.
Online classifieds marketplace, part of Naspers/Prosus group. Full P&L responsibility for Indonesia, with end-to-end leadership across commercial, operations, product execution and support. • Led a 300+ person organization across sales, marketing, operations, product and support. • Doubled revenue by strengthening monetization, commercial focus and execution rhythm. • Improved execution and team productivity while supporting the platform migration and shifting the organization from a standalone local setup to closer collaboration with central teams.