Paris, Île-de-France, France
• WORK — I have been working for 20 years in fast-paced and demanding companies (Maison / multi-brand luxury PR agencies / start ups), promoting high-profile brands that are leaders in their field: premium hospitality group, iconic Parisian department store, biggest global sportswear brand, buzzing fashion houses, art blue-chip gallery, star architects… I initially worked in photography and publishing, which gave me a strong background in visual culture, a good sense of copywriting and of scouting creative talents. • INTEREST — I am very committed in my daily work, have an open mindset allowing me to learn and adapt fast, and do get very-well get along with innovative thinkers. Beside my current communications activities, I have a strong interest in innovative brand content and Web3 strategies, to understand how to better service my clients. I track new creative formats and activation tactics to understand what drives awareness, audience/community interaction, and how to nowadays build a smart conversation leading to conversion. I keep a watchful eye on what is culturally relevant to the current zeitgeist and actively participate to NFT talks and events. • BELIEF — I do still believe in the current power of high-end media to position a brand and achieve premium exposure, and are convinced of its efficiency when combined with a cross-channel social media strategy tapping into creativity, meaningful messaging and entertainment tactics to build a dynamic community and leverage emotional influence. And yet I do believe that the notion of “brand” is evolving with the creator’s economy mechanics being developed and implemented. Asserting a unique identity and desirability and keep a level of rarity to build value and a meaningful relationship with targeted communities are key.
High profile portfolio: retainer clients ( LVMH: luxury hospitality: Belmond & retail: campaign of La Samaritaine’s grand opening | blue-chip global gallery: Gagosian | premium architects: Studio KO…) and special event projects. Building awareness and visibility for high end cultural & lifestyle entities, from luxury corporate messaging to creative statements. Strategy insights, tactical implementation and media activation, inclusive of event management. Press campaigns (from influential business dailies to premium fashion & lifestyle long lead publications) & launches/openings.
• Main markets: France, UK, USA, Italy, Germany. • PR activities: communications strategy (media & influencers). Copywriting. Tactical press coverage: from product placement to in-depth features and cover stories. Events organization. Runway shows & press presentations (Fashion Weeks: Paris, New York, London, Milan) • Brands: from fashion (Jacquemus, Mansur Gavriel, Carven…) to e-commerce (ssense.com)
• Main Mission: Brand launch. Develop and implement all the Communications strategy, 'from scratch'. Establish it as a key player in the contemporary fashion and high end media landscape. 360° tasks implying creativity and efficient tactics. • Main markets: France, UK, USA, Italy, Germany, Russia, Korea, Japan • Communication & Marketing Activities: - Communications strategy (from institutional to social media) & Brand positioning tactics - Website co-creation (sitemap, navigation, content) and updates - Copywriting: Press material, brand content & newsletters; includes design (layout, curation) - Product placement on international creative talents & high-end influencers (music & film industry) - Press presentations & Runway Shows (Paris Fashion Week) : responsible for all press, France & international, including front-row influencers and VIPs. http://www.wandanylon.fr/press/
• Main Mission: Mission: Brand launch. Develop and implement all the Communications strategy, 'from scratch'. Establish it as a key player in the contemporary fashion and high end media landscape. 360° tasks implying creativity and efficient tactics. Mix of global communications and talent scouting for artists collabs. • Main markets: France, UK, USA, Italy, Germany. • Communication & Marketing Activities: - Prior to the launch: brand book & business plan co-writing with the founders, and all content for packaging, labels, product information sheets, talents and team biographies, keywords and taglines - Communications strategy & Brand positioning tactics - Copywriting: Press material, website & newsletters - Runway shows, press days, fashion & arts events, (Paris, London and Milan during the fashion weeks; Cannes during the film festival; Bruxelles during the art fair) - Retail events activation : pop ups and launches - Influencer strategy implementation - Art buying for collaborations & limited edition production management. Artist liaison. - Regular brainstormings with the creative directors and the sales director to improve the collection structure, best products categories and promotional operations. http://www.each-other.com/press/