Riyadh, Saudi Arabia
A results-driven Marketing & Business Development professional with 9+ years of experience in driving growth, building strategic partnerships, and leading high-impact marketing initiatives. My passion is helping businesses expand their market presence, unlock new opportunities, and achieve sustainable growth by combining creativity, strategy, and execution.
Business Development & Franchise Brand Manager | Best Shield • Built and scaled the business from 0 to 350+ retail points of sale across Saudi Arabia, establishing a strong nationwide presence. • Founded and led the Business Development Department, defining strategy, structure, KPIs, and execution frameworks from the ground up. • Led the Franchise Brand Function, developing and positioning Best Shield as a scalable franchise model with clear operational and brand standards. • Designed and implemented franchise systems, including partner onboarding, operational guidelines, and brand compliance frameworks. • Drove a 22% increase in overall company performance within the first year through strategic initiatives, operational optimization, and team development. • Built and led a high-performing team of +17 professionals, fostering a performance-driven culture and consistent nationwide growth. • Developed and executed B2B and franchise expansion strategies, forming partnerships with distributors, automotive retailers, and dealership networks. • Negotiated and secured long-term strategic agreements with key partners, enhancing scalability and revenue stability. • Structured scalable sales and partnership models, standardising, pricing, onboarding, and partner lifecycle management. • Identified and activated high-potential territories for expansion, supporting both direct growth and franchise opportunities. • Leveraged data-driven decision making, implementing CRM systems and performance tracking to optimize pipelines and maximize ROI. • Collaborated with marketing to launch co-branded and franchise-focused campaigns, increasing lead generation and conversion rates. • Represented the company in strategic meetings, trade events, and franchise discussions, strengthening brand positioning and business opportunities.
- Managing both our existing sales pipeline and developing new business opportunities. - Take a lead role in the development of proposals and presentations for new business materials to create and nurture business opportunities and partnerships. - Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets. - Develop strategies and positions by analyzing new venture integration. - Assist in the coordination and implementation of marketing strategies, and delegate tasks that achieve strategic goals. - Motivate the team, track performance, and report metrics.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.