Istanbul, Türkiye
►► An accomplished, award-winning C-suite executive with a proven track record of driving growth and delivering customer-focused solutions in FMCG, White Goods, Home Appliances, Consumer Electronics, and Mobile Devices across emerging markets, including the Middle East, Turkic Republics, and Europe. ►► Master in product marketing. Successfully address all elements of the 4 P's of Marketing by implementing end-to-end marketing process management, including P&L, product management, campaign management, and channel management. ►► Expertise in developing and executing comprehensive marketing strategies to drive brand equity, customer engagement, and profitability. Skilled in segmentation and positioning to ensure competitive advantage in diverse and emerging markets. ►► Skilled in launching new products and revitalizing existing portfolios. ►► Proficient in identifying new market opportunities, building strategic partnerships, and expanding business operations in competitive and emerging markets. ►► Expertise in leading digital transformation initiatives, including e-commerce development, omnichannel integration, and leveraging data-driven insights to enhance customer experiences. Adept at aligning digital strategies with overall business objectives. ►► Proven ability to identify and capitalize on growth opportunities, delivering measurable revenue increases. Adept at creating sales strategies and optimizing sales channels. ►► Strong ability to build and maintain productive relationships with internal and external stakeholders, ensuring alignment of interests and fostering collaboration to achieve organizational goals. ►► Committed to nurturing talent and building high-performing teams by providing mentorship, professional development opportunities and fostering a culture of growth and innovation. Demonstrates a strong focus on empowering individuals to succeed. CORE PROFESSIONS under MARKETING, SALES, DIGITAL & BUSINESS DEVELOPMENT ▪️ E2E Product Marketing Management ▪️ Pricing & Campaign Management ▪️ Channel Management ▪️ Trade and Commercial Marketing ▪️ Distributor Management ▪️ International Agency Management ---------------- ▪️ Organization Set- up & Development ▪️ Global Supplier Management ▪️ Revenue & Profit Growth Market Share ▪️ P&L Management. Budgeting ▪️ Change Management ----------------- ▪️ Digital Strategy & New Business Development ▪️ E-commerce / Website Management ▪️ Digital Transformation ▪️ Omnichannel Management ▪️ Service Developments and Ecosystem Design ▪️ Key Player in Infrastructure Projects
► Steer and strategize globally the entire Branding, MARCOM, Exhibition & Events, and Business Development activities and implement high-volume projects successfully by leading multi-disciplined teams
► Headed Online Business Ecocsystem: Direct, Marketplace and Dealers Online Sales Channels / Website management / Online Business Infrastructure Design ► Played a key role in Omnichannel Management Design / Digital Transformation Projects / Strategic Management and 360 marketing and business plans. ► Head of New Business Models & New Projects: Subscription Models: Vfit / Vhepyeni / Vtaksit / Coffee / MVNO Operator Model: Vestelcell / Click & Collect Projects / Pickup Points for Pure Online Retailers ► Head of Partnership Marketing / Banking payment systems / CRM campaigns (Zubizu, Hopi, etc
Headed Sales & Marketing of all Mobile and Wearable products, P/L of all brands within related categories., Created and implemented 360 marketing and business plans. Development of the purchase and sales budget. Coordinated and planned communication activities.
► Started career as Management Trainee of Koc Group within Koc Holding Consumer Goods Group Responsible for all aspects and the portfolio of the Key Accounts such as Carrefour, Dia, PM, Maxi. Planned Hot and direct sales of FMCG, Route planning for distribution, sales reports and analysis, sales and forecasting, marketing plan for new entries, penetration of large scale FMCG, promotion activies,