Bogota, D.C., Capital District, Colombia
With over 15 years of experience in the technology sector, I specialize in digital transformation, B2B business development, and technology-driven growth strategies. My expertise lies in guiding organizations through digital transformation journeys, helping them define strategic roadmaps, adopt emerging technologies, and optimize operations for sustainable growth. What I Do: Lead digital transformation initiatives that enhance operational efficiency, improve customer experience, and drive innovation. Develop and execute data-driven B2B marketing and sales strategies, leveraging ABM, Martech, and Demand Generation. Integrate AI, Analytics, Cloud Computing, and SaaS solutions to help businesses make informed, strategic decisions. Build and lead high-performance, multicultural teams that deliver impactful transformation projects across Latin America and the U.S. How I Deliver Value: I combine deep expertise in technology adoption, and agile methodologies to create tailored solutions that meet the evolving needs of businesses. Whether it's developing an innovation roadmap, optimizing business processes, or deploying Minimum Viable Products (MVPs) for rapid iteration, I help organizations stay ahead in an ever-changing digital economy. Let’s Connect! Always open to discussing how digital transformation and data-driven strategies can drive business success.
I lead the digital transformation strategy both internally and for our clients, designing and implementing technology-driven solutions that optimize processes, enhance data-driven decision-making, and create new business opportunities. Key Responsibilities: Define and execute the digital transformation roadmap for GBA Latam and our clients, ensuring alignment with their strategic objectives. Lead digital transformation projects for cooperative sector clients in Colombia, Mexico and Peru, helping them modernize their operational models and enhance their competitiveness. Identify and integrate emerging technologies such as artificial intelligence, automation, and advanced analytics. Develop digitalization strategies focused on improving customer experience and operational efficiency. Advise clients on adopting new technologies and managing organizational change. Measure the impact of digital transformation through key performance indicators and report results to senior management.
Building on my experience in pre-sales, product management, and commercial strategy, I lead business development across Spanish-speaking Latin America, Brazil, and key U.S. states, focusing on sectors such as Automotive, Fintech, Banking, Retail, and TMC. By aligning our solutions with client needs, I identify and drive high-potential opportunities, seamlessly transitioning them to pre-sales and delivery teams. Collaborating closely with the Global Marketing team, I developed a targeted demand generation strategy, leveraging content marketing, thought leadership, and industry insights. This strategy was further enhanced through the implementation of Account-Based Marketing (ABM), focusing on personalized outreach to high-value accounts. This dual approach led to the creation of strategic, long-term commercial partnerships, contributing to significant business growth and expanding our enterprise client base across the region.
I provided support through GBA for a B2B demand generation and product development project with MTI Selling in 2023, dedicated to offering demand generation services tailored for IT companies.
As the commercial and marketing leader for NoLa (Central America, Mexico, and the Andean Region), I am responsible for driving key commercial performance indicators and overseeing a team of eight. My primary focus is on client and prospect engagement, enabling me to stay informed of market trends and adjust strategies to maintain competitive positioning. I report directly to the LATAM C-level, providing insights on the region's commercial and marketing performance. In collaboration with regional partners, I define KPIs, lead sales and marketing strategies, and troubleshoot digital project implementations using tools like Google Analytics and CRM platforms. Additionally, I work closely with CX teams to ensure regulatory compliance and support the Data Protection Officer with relevant feedback.
As Senior Digital Manager based in Colombia, I led business development activities across Central America and the Andean Region, driving new opportunities within a comprehensive solutions portfolio. This included cutting-edge technologies such as AI, AR, RPA, Big Data, Analytics, Digital Marketing, core banking, BPO, BPM, cognitive analysis, blockchain, Industry 4.0, and Cloud services. Specializing in consultative sales, I provided strategic direction and design expertise, guiding enterprise clients through digital transformation initiatives, with a strong focus on RPA solutions. I worked closely with digital specialists across Colombia and Spanish-speaking Latin America, collaborating to manage complex, high-value projects. In addition to managing P&L, revenue streams, and EBIT, I ensured operational efficiency and alignment with business objectives by identifying risks and addressing them proactively. My role involved evaluating customer needs, developing growth strategies, setting profitability targets, reviewing contracts, and overseeing marketing and sales initiatives. I also played a critical role in pre-sales support, driving business development efforts and contributing to successful project outcomes.