United Arab Emirates
I build digital growth systems that actually work. I started in 2004, back when digital marketing was trial, error, and real learning, not playbooks, that was 1 year before YouTube even existed. For 15+ years, I’ve helped real estate, retail, and eCommerce brands turn traffic into revenue, and spend into ROI. I don’t just run channels I own the outcome My work sits at the intersection of digital strategy, performance, modern automation, and execution. From Web, SEO and paid media to funnels, automation, and team leadership. I care about three things: Quality leads Sustainable growth Clear business impact If you’re trying to scale without burning a budget or teams, we’ll probably be able to work together For a quick conversation, email me at [email protected]
Driving scalable digital growth through strategy, performance, and AI. Strategy Leadership: Directing end-to-end digital strategy across SEO, SEM, paid media, analytics, and CRO. Client Management: Managing high-budget performance campaigns for premier real estate and eCommerce clients, including DAMAC Properties. AI Integration: Driving AI-assisted optimization to reduce CPL, increase conversion rates, and improve lead quality. Operations: Overseeing multi-million dollar budgets, attribution models, and reporting automation.
Owning digital growth end to end, from strategy and AI to ROI and team performance. Growth Execution: Led digital strategy and execution across SEO, SEM, PPC, paid social, and programmatic advertising. ROI Excellence: Delivered consistent ROI and revenue growth across multiple clients and verticals. Framework Development: Built data-driven and automation-based optimization frameworks. Leadership: Managed and mentored a team of 10 digital specialists to achieve KPIs.
Work in collaboration with the team to Identify and scale paid, organic acquisition, retention channels that yield the best ROI. Identify & implement opportunistic integrations and partnerships with key partners to expand our reach and drive new customers acquisition Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and collaborate with the team to implement creative strategies to capitalize on these opportunities Develop A/B testing frameworks and evaluation criteria for understanding the impact of various content, design, and performance marketing activities. Develop roadmaps and digital marketing strategies that achieve the company’s short/long term goals and budget development and oversight; reporting weekly, monthly, quarterly, and yearly performance. Provide hands-on leadership in mentoring and managing all aspects of ROI-based across digital performance marketing channels “ Paid Search, SEO, Affiliate, Influencers, Email, Display, and Social Media “ app and web.
Create & manage SEM and Display campaigns for Al Shaya accounts in Arabic and English across MENA regions. Develop digital marketing campaigns across search ads, display, and e-mail channels and track their performance by utilizing a wide range of advanced tools and techniques. Enhance campaigns' performance when needed to boost exposure and lead generation. Provide marketing research, insights and support our regional teams across the Middle East in addition to teams in Russia and Poland.
Lead the digital marketing team to achieve the business goals and yield the best ROI. Develop, manage, and implement paid search, display, social, and retargeting strategies for MENA region market and implement email marketing campaigns to drive leads Develop, and test landing pages to help improve paid search performance. Analyze website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates. Create and implement online marketing strategies using search engine optimization for websites.