United States
Results-driven social media professional with over 7 years of experience building best-in-class social media strategies for B2B, tech, and financial services brands. Skilled in developing and executing go-to-market strategies, building customer-centric campaigns, spearheading social strategy, and driving community engagement. Proven ability to drive business results in high-impact environments and collaborate with cross-functional teams to tell brand stories.
• Develop tailored social media strategies and content calendars for clients, generating strong month-over-month growth and improving engagement performance across LinkedIn, Instagram, X, YouTube, and TikTok. • Produce short-form video content and static assets using Canva and Adobe Creative Suite, improving client content quality and increasing average engagement • Conduct social audits and competitive analyses, delivering actionable insights that inform client messaging, channel prioritization, and content strategy.
• Develop and launch integrated social media campaigns reaching 420K+ followers across LinkedIn, Instagram, Facebook, and X. • Manage LinkedIn sponsored campaigns for the company’s flagship thought-leadership reports and content franchises, generating 8.7M+ impressions and 78K+ engagements. • Create and execute refreshed social strategies for the YouTube and Instagram channels, aligning content with broader marketing objectives and client-focused messaging. • Monitor brand mentions across social channels, delivering reporting on brand sentiment, conversation spikes, trending topics, and competitive insights using Meltwater and Talkwalker. • Oversee the company’s employee advocacy platform, collaborating with internal stakeholders to craft copy, manage and optimize content, develop assets, train employees across the firm, and analyze performance. • Partner with the Creative team to produce a refreshed suite of branded social assets using Figma and Adobe Creative Suite.
New York City Metropolitan Area
New York City Metropolitan Area