Phoenix, Arizona, United States
Steve Orlando is the Chief Business Development Officer (CBDO) and Business Strategist at Fixturelite, a leading provider of kiosk-neutral total retail solutions for micro market and OCS operators in North America. With over 18 years of experience in the retail industry, Steve has a proven track record of delivering innovative and customized solutions that help his customers grow and succeed in their businesses. As the co-founder of Fixturelite, Steve leverages his entrepreneurial spirit, his Lean Six Sigma credentials, and his business development skills to collaborate with customers on strategy, retail methodologies, product placement, and merchandising, the customer experience and journey and helps to identify opportunities to strengthen consumer loyalty and maximize revenue. He is also a co-founder and former operator of Automated Food and Beverage, a micro market, vending, and office coffee company that he grew by nearly 1,000% before selling it in 2016. Steve is a recognized thought leader and innovator in his field and has received multiple "Pro's to Know" awards for his contributions to the automatic merchandising industry. Steve is always open to helping customers and colleagues improve at what they do and help them better their businesses.
My focus on unattended retail and micro markets is holistic, with growth goals and objectives of our partners at the center of each recommended solution. I collaborate with customers first on strategy and help identify opportunities by examining business and industry analytics. I engage and educate them throughout the process, and then provide recommended solutions that lead to greater account acquisition and retention, ultimately helping them to succeed.
Steve’s goal is to deliver solutions to the Micro Market and OCS operator, allowing them to work on their business, rather than in their business. He accomplished this by bringing together all of the necessary elements of a retail merchandising solution, under the Fixturelite roof, from raw materials to the last mile and set up. Accomplishing this task in a way that has not been seen before, or since, is how Fixturelite has become known as the company whereby “You bring the kiosk and they’ll do the rest.”