Barcelona, Catalonia, Spain
Strategic Head of Marketing with 17+ years of experience driving revenue in B2B SaaS, HealthTech, and DeepTech. Specialist in architecting high-velocity inbound engines, international scaling, and Account-Based Marketing (ABM). Leading cross-functional teams across Europe and America. Data-driven leader focused on aligning Marketing and Sales to maximize LTV and minimize CAC.
Digital Transformation: Implementing HubSpot CRM as the single source of truth, aligning Sales and Marketing for better lead attribution and velocity. Revenue Growth ABSM: Delivered 170% average annual growth over 4 years through omnichannel and ABM (Acount Base Marketing) strategies targeted at high-value clinical research and Life Sciences accounts. Conversion Optimization: Engineered GTM strategies and optimized customer journeys that resulted in a 19.4x increase in conversion rates. KOL & Industry Influence: Built brand authority by managing KOL relationships and executing high-impact industry events to drive engagement in HealthTech.
Performance Optimization: Leveraged data analytics to overhaul digital advertising efforts, successfully reducing CPA by 58%. Lead Gen Velocity: Increased MQL volume by 63% through a unified omnichannel approach and automated CRM nurturing workflows. Lifecycle Engagement: Architected automated customer journeys that streamlined lead activation and maximized member engagement.
Regional Growth: Doubled SQLs year-over-year across EMEA by optimizing campaign funnels and sales-marketing alignment. Hybrid Strategy: Integrated online/offline tactics for international trade shows, increasing lead capture rates by 15% per event. Sales Enablement: Developed vertical-specific content and automated workflows, accelerating sales velocity by 20%.
• Developed digital marketing initiatives to boost product adoption in close coordination with commercial teams. Proposed and implemented e-learning materials, resulting in a 70% reduction in technical issue reports. • Managed marketing and sales activities, supporting product launches, technical tender applications, and on-site product demos. Coordinated events that enhanced market presence, leading to a 20% increase in deals won. • Led a collaborative initiative with EMEA teams focused on data analysis to align strategies and share best practices, optimizing commercial efforts across regions.