Dublin, County Dublin, Ireland
Hey, I'm Órla. 👋🏻 I lead ClickUp's community and field events strategy across EMEA and APAC, and I've built an event-led growth function that shouldn't work with a team our size, but does. In the past 12 months: 43 events, 26 cities, four continents. Not a single cookie-cutter experience. We went from 3-4 events a quarter to one a week, globally, by building the systems, playbooks, and team culture that make "scalable" and "personal" coexist. I also own complex, multi-market campaign strategies tailored to specific regions, because what works in London doesn't land in Singapore, and what resonates in Sydney falls flat in Dublin. Every market gets its own approach: localised messaging, region-specific audience targeting, and campaigns built around how people in that market actually buy. My philosophy: events are a leadership channel, not a logistics exercise. When you get the right 10-20 senior people in a room having real conversations, that's where pipeline, partnerships, and community compound. The ROI isn't always immediate, but it's always worth it. What I've learned building this: you don't need a massive team to outpace companies 10x your size. You need sharp people, obsessive processes, and the confidence to let AI and automation handle the work that doesn't need a human touch, so you can focus on the work that does. I talk about: event-led growth in SaaS, building lean high-output teams, multi-market campaign strategy, AI in marketing operations, and why the best marketing feels like community, not campaigns. Let's connect. I don't bite. 🫶
I lead ClickUp's community events strategy across EMEA and APAC, producing intimate, high-impact experiences at a pace that shouldn't be possible with a team our size. What that looks like in practice: → Took our event cadence from 3-4 per quarter to weekly, globally → Own end-to-end production of The Table, Secret Supper Series, and Brain Food formats → Built scalable playbooks and workflows (in ClickUp, obviously) that let us replicate quality across 26+ cities without starting from scratch each time → Use AI and Super Agents to eliminate the repetitive ops work so I can focus on what actually matters: the guest experience The philosophy is simple: events should feel human, even when they're running on systems. Every event is a room full of real people having real conversations, not a lead gen exercise with canapés. Results: consistently strong sourced and influenced influenced pipeline, and a growing community of senior leaders across EMEA and APAC who genuinely want to come back.
Took ClickUp's community events from a handful per quarter to one per week, expanding from EMEA into APAC across 26+ cities. Built and operationalised our Secret Supper Series, and Brain Food formats. Delivered 43 events in 12 months, including 6 events in 4 days across multiple time zones. Achieved 100% attendance at a London Secret Supper during a full tube strike (still proud of that one). Built scalable, AI-powered workflows in ClickUp that let a lean team outpace companies 10x our size on event output, without sacrificing the personal, human feel that makes guests come back.
Expanded EMEA field marketing into a full regional strategy spanning virtual roundtables, executive briefings, and community-driven pipeline events. Designed and launched the event formats (including early iterations of the Secret Supper Series) that would become ClickUp's signature. Collaborated cross-functionally with Sales, Partnerships, and Campaign Ops to build integrated programmes targeting senior leadership personas. This is where the shift from "field marketer who does events" to "event-led growth strategist" happened.
Led EMEA field marketing for Pluralsight Cloud and Flow, generating pipeline for Business Development and Sales and hitting 155% of quota. Built end-to-end campaigns across webinars, ABM, email, virtual events, and Pluralsight-hosted Connect events. Managed large-scale trade shows including LeadDev London and Learning Technologies France. Acted as the liaison for lead flow between Marketing and Sales across the region, supporting both Cloud/Flow and Skills. Created Empathy Empowers: Mental Health Awareness in Tech, a series bringing technology leaders together to share real, no-fluff strategies for improving employee wellness.
First-ever dedicated BDR for Pluralsight Flow. 3x top performer, 125% quota attainment. Partnered with Marketing to build messaging flows that improved conversion rates across the funnel.
Founding member of the EMEA ADM team. 136% quota attainment. Built onboarding frameworks for new team members and developed sales messaging that became the team standard.
Managed end-to-end project delivery for clients across The Printed Image's sister companies, from initial strategy and briefing through production and fulfilment. Target split of 60% existing accounts / 40% new business, achieved 125% overall attainment. Key accounts: TG4 (including Cúla4 and Cúla4 na nÓg): Won the tender and delivered unique branded merchandise for 4-5 events per month across all channels, creating bespoke prizes, giveaways, and freebies tailored to each event's audience and brand guidelines. Top Oil: Built a promotional merchandising portal from scratch, working with designers and the client to create a self-serve ordering system for branded products ranging from lanyards to outdoor furniture. Managed end-to-end order processing and fulfilment. RSA Road Safety Week: Coordinated a nationwide schools programme distributing free bilingual (English and Irish) resources. Managed cross-functional teams through order processing, production, packaging, and delivery to schools across Ireland under tight deadlines.
Digitised the entire field sales order process, replacing a paper-based system (reps literally posting handwritten orders back to HQ) with a fully online tablet-based ordering platform. Modernised the company website and owned monthly client reporting, internal sales forecasting, and new business pitch development. Three years of building systems that made other people's jobs easier, which, looking back, was the thread that runs through everything since.