Orhan Karakopru

Product Manager | SaaS Strategy & Growth | Data-Driven Decision Maker | PhD Candidate in Business & Machine Learning

İzmir, Türkiye

About

I'm a Product Manager who builds and ships products with AI at the core — both in the products I manage and in how I work. At Medibulut, I lead product strategy for 4 B2B SaaS products serving healthcare professionals across Turkey (DentalBulut, Medibulut KYS, Diyetbulut, medibulut.com). In under 2 years: 3× subscriber growth, 2× appointment bookings, 20% user engagement increase. I own the full product lifecycle — discovery, roadmap, backlog, release, and performance tracking. What makes me different: I don't just use AI tools — I build with them. I've shipped 5 live AI-powered side projects entirely with AI-assisted development: an AI digital twin, an AI gift recommendation engine, a personal AI assistant, a health & nutrition tracker. No traditional coding background. Just clear product thinking and AI as the execution layer. My PhD research in machine learning (demand estimation under uncertainty) gives me a rare edge: I can talk to data scientists in their language and translate model outputs into product decisions. Core stack: Product Roadmap · Agile · A/B Testing · User Research · OKR · SQL · Google Analytics · Mixpanel · Hotjar · AI/LLM Workflows · Prompt Engineering

Experience

  • Product Manager at Medibulut (formerly Sekizbit)
    Dec 2023 - Present · 2 yrs 7 mos

    Leading product across 4 B2B SaaS products in the Turkish healthtech market: DentalBulut (dental clinics), Medibulut KYS (general clinics), Diyetbulut (dietitians), and medibulut.com. Key outcomes: • 3× subscriber base growth in under 2 years • 2× appointment booking volume through UX and funnel optimization • 20% increase in user engagement following feature redesigns Responsibilities: full product lifecycle ownership (discovery → backlog → sprint planning → release → analytics), cross-functional coordination with engineering, design, sales, and customer support teams. Introduced AI-assisted workflows across product operations — from user feedback synthesis to automated reporting — reducing manual overhead and accelerating decision cycles. Tools: Mixpanel · Google Analytics · Hotjar · Agile/Scrum · SQL · Figma

  • Business Analyst at Optimum7.com
    Nov 2022 - Dec 2023 · 1 yr 2 mos

    Worked at a US-based digital marketing and e-commerce agency on product analytics and growth initiatives. Key outcome: • 30% improvement in marketing effectiveness through data-driven campaign analysis and A/B testing Bridged product and marketing by building reporting frameworks, analyzing user funnels, and identifying conversion bottlenecks. This role deepened my product analytics toolkit and complemented my transition into full PM roles.

  • Product Manager at Exafy (formerly gigaaa GmbH)
    Jan 2021 - Nov 2022 · 1 yr 11 mos

    Joined as PM for a B2B SaaS voice assistant platform (formerly Exafy). Contributed to MVP definition, roadmap, and go-to-market strategy. Key outcome: • 30% improvement in user retention through structured onboarding redesign and experimentation Worked closely with engineering and sales to translate enterprise client needs into product specs. Gained foundational experience in B2B SaaS product-market fit, feature prioritization, and release cycles.

  • Research Assistant at Nişantaşı University
    Aug 2016 - Dec 2021 · 5 yrs 5 mos

    Conducted academic research in machine learning, forecasting, and decision science. Published 8 papers with 26+ citations. This academic foundation — particularly in ML model design and uncertainty modeling — directly informs how I approach data-driven product strategy today.