Oren Greenberg

Helping tech revenue leaders with AI GTM

London, England, United Kingdom

About

I help revenue leaders hit their targets by building AI go-to-market systems. Through deploying: - AI agents - AI training - Team augmentation When I run an audit, what I find most often isn't down to poor strategy but rather a lack of specialisation. I build custom ideal-customer-profile models from CRM data, signal-based pipelines, and automated workflows. CXOs reach out to me when they need an experienced operator to deploy strategy/tactics with clear commercial outcomes. Often lacking the right talent at a senior level to drive growth. Or they have solid mid-level talent that needs bolstering & guidance. I typically work with tech B2B companies in the $10-100M ARR range. Advisory retainer, fractional day rate, or project-based scoped delivery. I've built growth engines with teams at BT, Lenovo, Canon, Investec Bank, and scale-ups including ComplyAdvantage, HandsHQ, Peakon and Spendesk amongst the 100+ companies I've supported over the last 21 years. My toolkit: Python, Claude Code, Cursor, Codex. AI GTM tools including Clay, Cargo, OctaveHQ, N8n. I've worked with the majority of the popular Martech & Sales stack, including de-anonymisation, signal-based platforms, ABM platforms & attribution tools. Here's what people say about me (UK invite-only revenue leaders community): "Leads the pack in all things B2B SaaS, GTM, AI, ICP - the lot" "Generous with his knowledge and time" "Half the time I don't understand a word he's saying, the other half is genius" I'm often speaking, running trainings, or shipping AI-first GTM engines. Building AI skills or shipping agentic systems. The biggest problems companies face often aren't strategy — they're in the execution layer. I wrote about why here: orengreenberg.com/insights/why-marketing-keeps-failing-not-your-strategy Brand collaborations: ElevenLabs, SEMrush, HubSpot, Miro Other titles that capture what I do: AI advisory, go-to-market engineering, AI GTM Architect, revenue systems architect, and fractional CMO. Background: - 20+ years building revenue systems for B2B SaaS - Managed many millions in marketing spend - Scaled bootstrapped agency to 7-figures, now advisor & implementation partner Find out more → orengreenberg.com

Experience

  • Go To Market AI Advisor at OrenGreenberg
    Aug 2020 - Present · 6 yrs

    I’ve worked with tech companies for the past 20 years, helping to drive growth. From performance marketer to CMO. I specialise in agentic & generative AI for revenue leaders. Companies are lagging behind on the AI front. The primary reason: lack of team expertise & skills. I help by: - Building go-to-market engines - Implementing generative & agentic AI systems - Supporting & coaching marketers Companies I work with see an increase in their GTM team's capabilities. By building reliable, scalable growth engines. Which lead to increased speed & profitability. More here: orengreenberg.com

  • Founder at Kurve
    Aug 2012 - Present · 14 yrs

    Kurve is my marketing agency I launched back in 2012. I'm no longer involved operationally. Kurve has evolved as a mobile app marketing agency focusing on supporting Consumer focused scale-ups. Managed now by Sam Olsson, a seasoned mobile app marketing specialist. For sales & enquiries reach out to him directly. I can claim this was all well thought out but like many good things in life, it wasn’t. I came across super smart & capable folk, I somehow arm wrestled them to come join me. And then, magically, growth happens.

  • OpenAI at OpenAI
    May 2026 - Present · 3 mos

    OpenAI forum member

  • GTM Advisor at ComplyAdvantage
    May 2026 - Present · 3 mos

    Helping on GTM

  • GTM Advisor at Huggg
    Nov 2023 - Present · 2 yrs 9 mos

    Supporting CEO & team on go-to-market. "Oren's expertise as our fractional CMO has been transformative for our B2B software business. His methodical approach to prioritisation has focused our limited resources on high-impact initiatives, while his guidance on ICP/IBP targeting has dramatically improved our market precision. The tactical approaches he's implemented have yielded measurable results across our pipeline. His ability to blend strategic vision with practical execution has made him an invaluable extension of our leadership team and a driving force behind our recent growth." Paul Wickers - CEO "I'm so glad I got to work with Oren! His marketing skills and SaaS knowledge are impressive, but what I really appreciate is how he walks us through his thinking, helping us see the big picture and learn along the way. During brainstorming sessions, Oren actually listens to everyone and guides the discussion for us to reach a decision everyone agrees with. I count on him to challenge our ideas, making sure we've really thought things through instead of rushing ahead. Working with Oren has definitely helped me level up professionally. The best part of knowing Oren is that whenever i need a tool for something oddly specific, I can just ask him - it's like he has a secret database of obscure tools for every possible situation!" Laura Catz - Head of Growth