Istanbul, Türkiye
I work at the intersection of digital assets, market infrastructure, and go-to-market execution, helping institutional stakeholders, fintech firms, and global digital asset initiatives navigate regulated and emerging markets. I am the Co-Founder of CryptoWisely.io, a strategic advisory practice focused on stablecoin frameworks, tokenized assets, ETF-related market dynamics, and regulatory-aware market positioning. My work covers market entry strategy, institutional narrative design, and the alignment of regulation, product architecture, and commercial execution. My background is rooted in marketing, growth, and brand leadership. Over time, that foundation evolved into a broader strategic focus: helping founders, executives, and product teams turn complex market shifts into clear positioning, credible communication, and scalable go-to-market models. I work especially across stablecoins, tokenization, custody, and cross-border market infrastructure, where adoption depends not only on product quality, but also on trust, regulatory clarity, and the ability to translate complexity into something institutions can actually act on. While we collaborate with trusted legal, compliance, and technical partners when needed, my own focus remains strategic and commercial: shaping the narrative, defining the market approach, and helping teams move from experimentation to sustainable, compliant adoption. Hype fades. Habit scales.
Founded a global advisory practice focused on institutional digital asset readiness for crypto exchanges, fintechs, funds, and market infrastructure teams operating across regulated and emerging markets. Delivered go-to-market and market-entry advisory grounded in real infrastructure constraints, aligning product architecture, regulatory posture, and execution readiness with founders and executive teams. Advised on stablecoin settlement setups, custody operating models, tokenized asset (RWA) structures, and ETF-related market dynamics, with a strong emphasis on operational feasibility and regulatory alignment. Supported licensing and AML/risk workstreams by coordinating with trusted legal and compliance partners, providing strategic oversight and market readiness direction rather than legal execution. Led institutional briefings and advisory sprints on market structure, custody vs. trading, settlement rails, and cross-border expansion for compliance-sensitive audiences (banks, funds, and payment-focused fintechs). Built research and market intelligence workflows to support institutional decision-making and regulatory-aware positioning, treating marketing as a downstream outcome of structural readiness.
Built scalable community infrastructures across X, Telegram, Discord and Web3-native platforms Designed growth and engagement frameworks tailored for tokenized ecosystems, multi-market audiences and regulatory-sensitive communities Delivered cultural localization, language ops and market-entry support for projects expanding into TR, EU and MENA Developed systems for community activation, retention, feedback loops and product–market alignment Coordinated KOL outreach, user acquisition funnels and community-driven marketing campaigns Provided advisory for founders on community narrative, communication structure and early-stage growth strategy
Provided independent advisory support to early-stage and scaling Web3, DeFi, and digital asset projects during a transitional consulting phase prior to co-founding a structured advisory practice. Focused on go-to-market strategy, regulatory-aware positioning, and market readiness for projects operating across multiple jurisdictions. Supported founders in refining product narratives, institutional communication, and compliance-sensitive messaging for exchanges, tokenized asset platforms, and infrastructure projects. Worked on market research, jurisdictional analysis, and early-stage advisory covering stablecoin use cases, token economics positioning, and cross-border expansion considerations. This period served as a foundational phase for developing institutional advisory frameworks later formalized under CryptoWisely.io.
Spearheaded the national launch of Stablex, a regulated crypto exchange under Akbank. Managed multi-million USD marketing budgets and led a 12-person cross-functional team. Directed PR, influencer, and digital growth campaigns to increase user acquisition and retention. Directed digital growth and product marketing campaigns for a SaaS-like crypto trading platform serving both retail and institutional clients. Oversaw nationwide offline & online activations, including media partnerships and YouTube integrations. Collaborated with compliance and legal units to align brand messaging with regulatory standards. Positioned Stablex as one of the most trusted and compliant platforms in Türkiye’s crypto landscape.
Played a key leadership role in scaling BtcTurk | PRO from 900K → 5M+ users through performance-driven strategies. Directed social media, content, growth, and creative teams with ~$5M budget responsibility. Managed influencer and PR programs, driving engagement and brand loyalty in Türkiye’s crypto ecosystem. Led nationwide brand campaigns including sponsorships, events, and multi-channel activations. Represented the brand in AMA sessions, panels, and industry conferences as spokesperson.