Or Adar

Product Executive | ex-Fiverr | ex-CPO | Driving multi-$M product growth

Israel

About

Senior product and business leader with 12+ years of experience building, leading, and scaling technology-driven products across startups and large organizations. Proven track record owning end-to-end product domains, from strategy and vision through execution, delivery, and measurable impact in high-pressure and data-intensive environments. Experienced in leading cross-functional teams and aligning multiple stakeholders around clear priorities and outcomes, including engineering, design, data, business, and operations. Specializing in operating with full ownership and accountability, shaping roadmaps, driving execution, and making trade-offs in dynamic and regulated environments serving millions of users. Alongside professional leadership, actively engaged in social entrepreneurship, leading national-scale initiatives that required coordinating large groups of people under uncertainty and operational constraints. Brings a strong execution mindset, people-first leadership, and the ability to connect technology, business, and human needs into solutions that create real-world impact.

Experience

  • VP of Products at Radix Technologies
    Feb 2026 - Present · 5 mos

  • Head of Product Management at Airwayz
    2023 - 2025 · 2 yrs

    - Drove 10X B2C user growth within 1 month while balancing platform scalability, operational throughput, and compliance requirements. - Owned and led a portfolio of 5 products for an AI powered multi-drone traffic management platform. - Built and led a product team of 3 PMs, operating across parallel roadmaps and regulatory constraints. - Initiate nation-wide home land security initiative, operated in 150 cities and settlements with +1000 operators.

  • Director of Product Management at Anchor
    2021 - 2022 · 1 yr

    - Full ownership of a B2B SaaS product, from strategy, roadmapping, prioritization and execution. - Scaled B2B customer base from 5 to 70 while refactoring product processes and platform onboarding.

  • Senior Product Manager at Fiverr
    2019 - 2021 · 2 yrs

    - Driving a ±66% revenue growth ($180M to $300M) in my domain by leveraging PLG initiatives to improve conversion, retention, usage and monetization. - Initiated a feature that delivered revenues of $10M/year with 2 weeks of development. - End-2-End leadership of the Payments domain, serving millions of B2C users globally. - Designed and executed dozens of A/B tests at scale, directly impacting conversion and revenue. - Led a cross-functional team of 12 (Product, Eng, Data), collaborating with stakeholders across 10+ departments.

  • Senior Product Manager at HP
    2017 - 2019 · 2 yrs

    Led a product generating +$15M/year while collaborating with multiple stakeholders and partners.