Amsterdam, North Holland, Netherlands
Leading: - The GROWTH Loop: Gather & Rank Ideas, Outline Experiment, Work(delegation of execution), and Study Outcomes. - SEO Team (Global in 11 Languages) - Content Team (6 Focus Languages: B2B & B2C) - Conversion Rate Optimisation (e.g. A/B, 5-Why, 5-Second tests, heatmap analysis) Ownership: - The website: planning/management of all improvements and maintenance with in-house and outsourced partners. - Planning of new country penetrations: e.g. prior target audience, value proposition, and content strategy, local tests with SEA, outreach, and Digital PR Close Collaborations: - SEA Lead (to build the holistic SEM strategy (total Impression share, audience tests e.g.) - Building SEA campaigns for SEO purposes - Google Quality Score improvements, landing page experience, and SEA-focused operations - SEM Skill Improvement (following skill growth programs with the SEA team, information exchange with the SEA Lead) Some completed courses: Growth Tribe: Growth Marketing Certification Program, PPC Mastery Course: Performance Max Google Search Ads Certification Programs
- Setting KPIs and personal development plans for the team managers. - Technical consulting to the SEO department of 17 sr and jr SEO experts. - Direct management of a pod consists of senior analysts only for Tier-1 global clients. - R&D concept consultancy to 2 SEO tools: . Crawler: whitepaper is written by me . SEO Analytics Tool with ML: consultancy and review for algorithm logic.
SEO workshops for independent media in Türkiye, supported by The Guardian Foundation, Swedish Embassy, and Friedrich Ebert Stiftung
Pod manager of 6 specialists. Dealt with +50 brands includes: - L'Oréal - Turkish Airlines - Sahibinden.com (100 Million monthly visits) - Burger King, Sbarro, Arby’s, Popeyes - Finance: BBVA Garanti, BBVA Bonus Card, QNB Finansbank - Carrefour (French Grocery) - D&R, Idefix (book and entertainment regional leader) - Many startups