Istanbul, Türkiye
Embracing diverse roles, departments, and therapeutic areas within the dynamic pharmaceutical industry, I have been on an exciting journey of growth and learning. Each opportunity has contributed to the expansion of my knowledge and skill set. Throughout my journey, I have encountered unique challenges that have further strengthened my resilience and problem-solving capabilities. Whether it's crafting innovative strategies to address market demands or collaborating with cross-functional teams to deliver exceptional results, I take pride in my ability to tackle complex issues head-on. As a continuous learner, I am genuinely passionate about contributing to advancements in the pharmaceutical industry, making a positive impact on patient lives, and driving business success. With an unwavering commitment to continuous improvement, I eagerly embrace new challenges and opportunities to innovate.
Products: SPRAVATO® & XEPLION® & TREVICTA® New launches: Nipocalimab, Posdinemab, PONVORY® & BYANNLI® Diseases: Depression, Schizophrenia, Myasthenia gravis, Alzheimer, Multiple sclerosis
Responsible Area: Africa, Middle East, Turkiye, Ukraine, Kazakhstan • Managing a regional diverse team consist of 5 omni-channel lead of clusters and 2 channel-masters • Leading all omni-channel digital activities of each cluster and artificial intelligence
Products: XEPLION® & TREVICTA® New launches: Nipocalimab, Posdinemab, PONVORY® & BYANNLI® Diseases: Schizophrenia, Myasthenia gravis, Alzheimer, Multiple sclerosis • Managing and supervising 2 associate product managers and 1 marketing intern. • Leading and guide a dynamic cross-functional team of over 25 members, fostering collaborative excellence and ensuring strategic alignment as the Country Value Team Lead. • Leading the development and execution of the brand strategy across the neuroscience therapeutic area. • Applying a robust evaluation and sound commercial judgment to make informed decisions that deliver optimal financial return and patient benefit throughout the lifecycle, and improve marketing efficiencies. • Demonstrating an understanding of customer segmentation and portfolio strategy – with the ability to articulate the purpose and intent of our actions to optimize product performance.
Product: NOVOSEVEN® Disease: Haemophilia • Reported directly to the business unit director. • Executed sales and marketing projects of the hematology portfolio to reach untapped patients and expand the market by creating new therapy areas. • Prepared annual and longer-term marketing plans, developed the brand strategy, and led executions within the marketing budget to achieve sales and market share targets. • Managed the creation and execution of project plans, collaborating with internal and external stakeholders, and shaped the environment.
• Directly reported to the Commercial Excellence Director, Oncology Marketing Manager, Communication Manager, and Regional Sales Manager for each role. • Ensured the successful and timely execution of oncology marketing brand plans; implemented key promotional tactics to drive the brand strategy and support overall team goals. • Managed marketing projects to continuously develop capabilities for marketing excellence. • Acted as the project leader for various digital projects to build a digital marketing ecosystem, increasing HCP coverage, sales, and marketing effectiveness. • Implemented the strategic communication plan for the products and social media accounts in line with the evolving needs of the company and the external environment.
Product: TECENTRIQ® Disease: Lung cancer • Worked with the product marketing team to generate the Annual Brand Plan and the launch plan for the most strategic product in the oncology portfolio. • Managed creative agencies to organize internal launch events and sales force training. • Prepared organizational materials for HCP launch meetings in a highly competitive market.
• Prepared monthly sales and financial reports for the Executive Committee. • Generated monthly management information system reports for the EC and Region EEMEA. • Actively contributed to the preparation of budgets and financial reviews by collaborating with related functions.
• Conducted category and price segment analysis for different pricing levels in various categories.