Istanbul, Türkiye
Senior commercial leader with 10+ years of experience in e-commerce, marketplace, and retail. At Amazon Turkey, I've owned category-level P&L, led vendor strategy across multiple categories, and built and managed multi-layered teams — growing through progressive leadership roles over three years. Before Amazon, I built product management and commercial functions from scratch, defining processes and structure where none existed. That background in building things, combined with the commercial rigour of operating at Amazon's scale, shapes how I approach complex business problems. My focus is on commercial performance, margin improvement, and building high-functioning teams in fast-moving environments.
* Own country-level inventory availability, ordering strategy, demand forecasting, and inbound planning, partnering cross-functionally to improve availability, operational efficiency, and working capital outcomes. * Lead initiatives to reduce stock-outs, excess inventory, and supply-related risks at category level.
* Led and developed a team of account managers responsible for operational and commercial performance of vendor portfolios across Consumer Electronics categories. * Owned country-level commercial and financial planning for Amazon Vendor Services, including long-term financial strategy and vendor pricing frameworks. * Acted as senior escalation point for complex vendor negotiations, performance recovery plans, and cross-category commercial decisions.
* Owned end-to-end category performance, including vendor strategy, pricing, promotions, selection, and availability, across multiple categories. * Drove sustainable growth and profitability improvements through data-driven commercial decision-making and close vendor collaboration. * Managed strategic vendor relationships directly while providing category strategy and guidance for broader vendor portfolios handled by account managers.
* Established and led the Product Management function from scratch, defining processes, roadmaps, and cross-functional ways of working. * Owned product strategy, commercial positioning, and coordination between sales, marketing, and technical teams.
* Built and scaled product management capabilities, owning product portfolio strategy, lifecycle management, and market positioning. * Worked closely with sales and marketing to align product strategy with commercial objectives.
* Owned end-to-end product and commercial strategy for Anchor Systems, including pricing, portfolio management, and go-to-market execution. * Led market development initiatives and cross-functional collaboration across sales, marketing, and engineering. * Launched the Installation Systems product division in Turkey, establishing the category from inception.
* Provided technical consulting and on-site support to customers, working closely with sales teams on solution design and application guidance. * Built strong product and market expertise, leading to promotion into product management.