Istanbul, Türkiye
Digital Growth & Transformation Leader driving large-scale digital sales, marketing performance, and customer acquisition strategies within banking. With 15+ years of experience, I lead end-to-end digital sales ecosystems by combining data-driven marketing, customer journey design, and phygital growth strategies to transform digital channels into measurable revenue engines. WHAT I DO • Own digital sales & marketing strategy from vision to execution and performance management • Lead cross-functional teams across Digital Sales, Performance, Marcom, Creative and Phygital Field Sales • Design scalable customer journeys improving acquisition, conversion and retention • Build performance frameworks connecting marketing, UX/UI and commercial outcomes IMPACT • 81% of personal loan sales and 85% of credit card loans delivered via digital channels • 88% of new time deposit accounts opened digitally • Digital customer ratio increased from 55% to 82% through integrated digital & phygital strategy • Churn prevention and onboarding journey redesign improving activation and engagement EXPERTISE Digital Growth | Performance Marketing | Funnel Optimization | Digital Banking Transformation | Customer Acquisition | Phygital Strategy | UX/UI-led Sales Optimization LEADERSHIP 11+ years leading high-performing teams, building digital capabilities, and enabling sales organizations through training, transformation, and scalable operating models.
• Design and execute end-to-end digital sales and performance management strategies across key banking products, including personal loans, credit cards and time deposits • Drive data-driven growth by connecting performance marketing, UX/UI optimization and commercial KPIs • Build and manage digital sales performance frameworks covering acquisition, conversion, activation and revenue metrics • Own digital sales targets and performance tracking, transforming digital channels into sustainable and scalable revenue engines • Work in close collaboration with IT, Marcom, Creative and Phygital field teams to coordinate digital sales and customer journey initiatives Key Achievements • Delivered 81% of personal loan sales and 85% of credit card loan sales through digital channels • Enabled 88% of new time deposit accounts to be opened via digital channels • Increased the digital customer ratio from 55% to 82% through an integrated digital & phygital approach • Redesigned onboarding and churn prevention journeys, improving activation and customer engagement
DenizAkademi DenizBank • Design and deliver in-house training programs focused on digital sales and digital marketing across the organization • Provide training sessions for branch and field teams aimed at increasing digital literacy and improving understanding of the bank’s digital applications and functionalities • Deliver hands-on, sales-oriented trainings to support digital product adoption and improve sales performance • Develop and deliver practical training content on digital sales, performance marketing and customer journey design for different business units • Participate as a guest speaker at universities and educational institutions, sharing real-world experience on digital banking, digital marketing and sales transformation • Contribute to university–industry collaboration programs by delivering digital marketing and digital sales training aligned with real banking use cases • Lead and support large-scale internal training initiatives that strengthen digital capabilities and support the bank’s digital transformation objectives
• Designed and executed phygital sales strategies combining digital channels with branch and field sales organizations • Developed sales and engagement models enabling field and branch teams to work seamlessly with digital channels • Built performance, incentive and targeting models to increase digital product adoption in physical sales channels • Acted as a key coordination point between sales, customer experience and operational teams during digital transformation initiatives Key Contributions • Increased digital sales awareness and adoption across branch and field organizations • Standardized customer acquisition and loyalty processes supporting digital growth