Singapore, Singapore
A results-driven B2B marketing professional with strong experience across regional go-to-market (GTM) execution, demand generation, and partner marketing within ASEAN and Taiwan markets. Brings a strategic yet hands-on approach to building integrated marketing programs that drive pipeline growth, enhance brand visibility, and support revenue outcomes. Expertise spans multi-channel campaign execution, field marketing, account-based engagement (ABM), and digital marketing, with a focus on aligning closely with sales and partners to engage key decision-makers across complex buying journeys. Leverages a data-driven mindset to optimize campaign performance, improve conversion rates, and maximize return on marketing investment (ROI), utilizing platforms such as Salesforce and Marketo to translate insights into actionable strategies. Experience includes working across cross-functional teams—sales, product, engineering, and regional stakeholders—to develop compelling value propositions, localize messaging, and execute scalable marketing initiatives across diverse markets. Continuously building capabilities in data science and analytics to strengthen strategic decision-making and drive measurable business impact in an increasingly digital and AI-driven landscape.
• Managed ASEAN regional markets, including Singapore, Malaysia, Thailand, the Philippines, Vietnam, Indonesia, and Taiwan, to execute effective marketing initiatives and support partner-led activities. • Collaborated with regional sales teams to develop comprehensive marketing strategies and plans, identifying key industry segments and new business opportunities. • Enhanced brand awareness and strengthened brand reputation across ASEAN through targeted campaigns, regional programs, and coordinated partner activities. • Planned and executed integrated marketing campaigns with well-structured budgets, ensuring alignment with business objectives and measurable outcomes. • Planned, led and executed end-to-end product launches across ASEAN markets, including go-to-market strategy, positioning, and creation of marketing materials (brochures, presentations, digital assets) to support campaigns and sales teams. • Managed and maintained the company website, ensuring updated content, enhanced user experience, and consistent brand messaging across digital platforms. • Improved website traffic, audience engagement, and demand generation by strengthening SEO, SEM, and SMM strategies to reach targeted customer segments. • Led the implementation of a digital marketing automation platform to streamline campaign processes, enhance lead tracking, and improve lead management efficiency. • Identified high-potential markets and industries, generating qualified leads and contributing to the growth of the regional sales pipeline. • Worked closely with key partners to align marketing strategies, support their business development, and drive joint lead-generation initiatives. • Led a team of five to achieve KPIs and deliver strong ROI through effective planning, execution, and performance monitoring. • Travelled up to 20% to support and oversee regional marketing activities, partner engagements, and key market initiatives.
• Work closely with all regional distribution channels in Singapore, Malaysia, Thailand, Philippines, Vietnam, and Indonesia to help them meet lead pipeline objectives by identifying target customers and marketplaces. • Collaborated with regional distribution channels to develop comprehensive go-to-market plans and execute with cross-teams to roll out marketing campaigns, promote brand, hold booths in major exhibitions (PSECE, ASSEMBLYTECH, IoT Asia, CommunicAsia, etc.), and participate in corporate events to establish partnerships, drive brand awareness, generate leads, and reach targeted prospects. • Coordinated with HQ departments and partners for effective marketing operations and product launch activities, including web, leaflet, catalog, booth, and demo set-up to ensure successful campaigns. • Worked with engineering team to build demo sets to showcase solutions to end customers. • Organized seminars for distribution channels, SIs, and OEMs to promote products and provide advanced new product training. • Developed short-term marketing plans aligned with internal sales team focus to drive targeted pipelines via events, conferences, and seminars. • Developed long-term marketing plans focusing on segmentation for revenue growth opportunities. • Enhanced brand awareness and captured leads at major Southeast Asia events; consolidated sales leads to guide sales team and track marketing performance. • Coordinated with HQ and distribution channels on marketing strategies and budgets to increase sales opportunities, acquire new project-based customers, and grow market share. • Created monthly marketing reports. • Traveled up to 40% for regional marketing activities.
• Supported channel marketing initiatives by working closely with SEA distributors and local customers to drive partner engagement and market development. • Managed customers database and updated major project status. • Managed portfolio of existing customers in order to develop customer relationship and maintain profitable and sustainable. • Acted as a primary contact window of customers, liaising closely with related departments to ensure their inquiries, understand customer need and help to solve problems in order to increase customer satisfaction. • Responsible for solving problem, cross team collaborate with admin team, engineering team and related department within the company and HQ. • Supported to improve a flow of sales process by set up standard sales operation procedure, provide a basic training on Navision system for sales team. • Responsible for price checking list, profit margin, purchase order list and following up with delivery status. • Maintained quotation for major accounts in the company. • Supported for achieving sales revenue and profit objectively. • Accountable for consolidating monthly funnel reports from internal sales team and distribution channel to management. • Participant in major exhibition, events and conferences in SEA. • Supported corporate business inquiry for working together for promoting a peer-to-peer solution to dynamic customers. • Travelling up to 15% for exploring the regional marketing activities.
• Handled major sales accounts in order to retain local customers and maintain revenue growth. • Developed and maintained good customer relationship and retention by understanding key customers’ need, providing better solution, gaining customer’s trust and maintaining service satisfaction. • Built and maintained customers contact database. • Updated new project status to get any supports in order to make sure goals will be able to meet on-time. • Prepared customer’s quotation and monitoring the profit margins. • Collaborated with procurement team to ensure delivery on-time of customers’ purchase orders. • Collaborated with engineering team for undertaking customer technical issues immediately. • Achieved sales quota and strategic objectives. • Provided updated monthly funnel report to sales director with sales forecast.