Singapore
I believe design is a powerful tool to express emotion, tell stories, and make sense of the world around us. I’m especially drawn to Chinese and Asian themes, and I enjoy weaving these visual languages into my work. I value different perspectives and always strive to create meaningful designs that speak to their audience. While my strengths lie in graphic design and illustration, I’m always open to learning. Let’s connect on LinkedIn!
- Worked on marketing campaigns aimed at increasing brand visibility and driving customer accquisition - Managing digital marketing initiatives, including social media, EDM, Google Ads - Content creation for digital platforms and outdoor advertising (e.g. vehicle decals) - Collaborate with sales team to ensure seamless integration between marketing initiatives and sales efforts - Handling customer data, point of contact for sales hotline and inquiries
> Freelance Illustrator: [June 2025~present] Created commissioned illustrations for commercial and personal projects, including packaging redesign for Ann Chin Popiah. > Freelance 3D Modeller: [August 2021] - Collaborated closely with a team on a Fire Safety Project for China State Construction Engineering Corporation Middle East (CSCME) - Created 3D assets, including modelling, texturing, and simple animations, using industry-standard software. - Tested assets in Unity to ensure seamless integration and optimal performance. - Troubleshot issues as needed to address any performance issues and ensure assets met project specifications. > Freelance Translator: [December 2020] - Translated article on lifestyle to be published (from English to Mandarin) [February 2021] - Translated University Courses documents on Global Supply Chain Management, Python & Project Management (from Mandarin to English)
- Compiled social media analytics to monitor engagement trends - Designed presentations decks and marketing collaterals - Reviewed and translated marketing content for accuracy and consistency - Generated daily ticketing reports and provided administrative support
- Redesigned Sleb building directory UI for improved usability - Assisted in Apex Harmony Lodge rebranding strategy - Created motion graphics to simplify processes for Global Barrels - Designed social media and banners for clients and internal use - Created animated icons for Creativean’s new website
Client project (Chalk Alive): - Developed AR experiences using Unity & GitHub - Mainly in charge of the Robot and Mermaid characters & did visual polishing for Dolphin character - Available on Google Play Store and App Store as Chalk Alive Client project (Chalk Alive Hello Kitty & Ryan's World): - Developed AR experiences using Unity & GitHub - In charge of main mechanics of Hello Kitty Cupcake & Combo Panda Ryan's World Client project (HDB Buangkok's Social Filter): - Created an immersive and interactive Kampong filter to commemorate the history of Buangkok & evoke a sense of nostalgia and community through play. - Available on the client's Instagram page @buangkoksquare Internal project (Spark AR Social filters): - Created two social filters available on the company's Instagram page @thedoodlebunny - Filter 1: 𝗿𝗲𝘁𝗿𝗼⁹⁰'snap | Filter 2: oldskool