Tabriz, East Azerbaijan Province, Iran
Team Leadership: Leading a team of 6 Medical Representatives across 5 provinces: East Azerbaijan, West Azerbaijan, Ardabil, Qazvin, and Zanjan. Sales Growth: Achieved a 41% increase in total LIQO Syrups unit sales in the Northwest region (114,396 vs. 81,436) and a 63% growth in East Azerbaijan (51,576 vs. 31,618) comparing H2 to H1. Operational Excellence: Established a structured field execution model, enhancing marketing team productivity and sales focus. Market Expansion: Expanded geographic coverage in high-potential districts through strategic field mission planning. Strategic Targeting: Implemented physician segmentation and potential-based visit planning; improved data quality (PU/CU) to optimize targeting accuracy and sales cycles. Capability Building: Institutionalized weekly training sessions, Role Plays, and Business Reviews to monitor performance and upgrade team skills. Performance Coaching: Implemented individual marketing/sales action plans and structured double-visits to instill executive discipline and field effectiveness.
• Managed NAN Infant Formula portfolio across East Azerbaijan, West Azerbaijan, and Zanjan with full territory ownership and execution accountability • Built and maintained professional relationships with pediatricians, nurses, pharmacists, and KOLs to support sustainable territory growth • Supported field execution leadership through territory allocation and coverage optimization for team effectiveness • Managed physician segmentation and classification to improve targeting quality and call productivity • Conducted double-visits and on-the-job coaching for newer field team members to strengthen execution standards • Reviewed field activity/performance reports and provided structured feedback to improve execution quality • Participated in Business Review meetings and presented IMS-based performance analysis and trend insights • Applied market and IMS insights to identify growth opportunities and protect market share through focused execution
Achievements: • Best Medical Representative in Iran, 2023 • Achieved the Highest IMS Growth Nationwide, 2024
• Promoted Apo Metformin and Apo Alendronate • Engaged with Endocrinologists, Internists, Rheumatologists, Orthopedists, and Gynecologists • Focused on East & West Azerbaijan and Ardabil territories
• Promoted Adant and Novafen • Targeted Orthopedic Surgeons, Rheumatologists, and Dentists • Covered East & West Azerbaijan, and Zanjan provinces
Responsibilities: - Sales Representative - Executor of examinations - Educational Advisor