Tehran Province, Iran
Sales & Marketing professional with nearly 15 years of experience in FMCG and pharmaceuticals, specializing in multinational companies. Expertise in sales, market planning, brand development, and trade marketing. Skilled in data analysis, sales forecasting, P&L management, and performance tracking with a strong background in market research.
Danone is a global leader in health-focused products, particularly in early-life nutrition, dairy, and medical nutrition. In Iran, the company partners strategically to deliver tailored, science-based nutritional solutions for the local market. - Led nationwide commercial and marketing strategies that positioned the brand as market leader for the first time in Danone Iran's history. - Developed and executed integrated marketing plans—including brand positioning, campaign management, and channel activation—to drive awareness and consumer trust. - Managed and motivated a high-performing sales team across key regions, consistently exceeding revenue and growth targets. - Partnered with cross-functional teams (medical, trade, supply chain) to enhance product visibility, customer engagement, and market penetration. - Oversaw annual budget planning, sales forecasting, and variance analysis to maintain profitability and strategic alignment.
Reckitt is a British multinational consumer goods company founded in 1999 from the merger of Reckitt & Colman and Benckiser. It specializes in health, hygiene, and nutrition, with well-known brands like Dettol, Durex, Nurofen, and Gaviscon. - Spearheaded market development initiatives focused on health and hygiene categories, improving brand visibility and distribution coverage. - Coordinated promotional activities with sales teams, resulting in improved Numeric and Weighted Distribution (NHD/WHD) metrics. - Identified and evaluated new market opportunities, defining strategic plans that supported growth objectives. - Defining performance-driven KPIs and training of local sales and marketing personnel.
Mahnam Co. was founded in 1968 and is active in FMCG products. This company produces canned foods, flakes, semi-prepared soups, seasonings, and powders. - Negotiating and finalizing contracts with local distribution channels. - Setting monthly sales targets based on regional potential. - Guiding local sales teams through supervisors to meet goals. - Ensuring the company meets its financial objectives. - Conducting market research to address product sales issues.
Henkel is a German company in the adhesives industry, offering high-performance bonding solutions for various applications. In my role, I helped drive sales for Adhesive Technologies by focusing on customer acquisition and market analysis. My responsibilities included achieving sales targets, identifying business opportunities, and gathering market intelligence. I contributed to Henkel's growth in the Tehran market by ensuring customer satisfaction and payment collections.
SANDEN is a global Japanese company specializing in automotive air conditioning systems and thermal solutions, supplying major car manufacturers worldwide. Worked as a Sales Engineer at SANDEN, supporting OEM clients with technical and commercial solutions for automotive air conditioning systems. Managed customer relationships, prepared quotations, and coordinated with engineering and production teams to ensure project success.