Khalándrion, Attiki, Greece
With over 10 years of experience in the tech industry, I have developed a passion for creating and executing growth strategies for various businesses across different sectors, such as SaaS products, Telecom, eCommerce, Mobility, and FinTech. I have gained expertise in leveraging omnichannel and multichannel marketing activities to increase user acquisition and retention, as well as conducting market research and analysis to identify opportunities and trends. Currently, I’m responsible for growing tbi bank’s eCommerce partnerships in Greece, helping merchants unlock higher sales and AOV through a Buy Now, Pay Later solution that gives shoppers more purchasing power at checkout, while also scaling flexible installment solutions that unlock higher-value purchases across all business verticals.
> Established CRM, sales processes, and generated pipelines from scratch to bring in over 300 clients with a GMV of over 25M. > Formed strategic partnerships with digital marketing agencies, ecommerce marketplaces and technology providers to increase lead generation and brand awareness in the market. > Collaborated with the product and engineering team to integrate new payment solutions, reducing checkout friction and increasing transaction success rates.
Our passion is to make online shopping Simpler and this is exactly what we are building. We are revolutionizing checkout - giving shoppers a single online identity so that every time they want to shop online, they can do it with 1 click, anytime, anywhere. Backed by leading Venture Capital firms and angel investors, we are growing at a fast pace and our vision is to enable frictionless online shopping for every single shopper in the world.
ZuluTrade was founded in 2007 by Leon Yohai from an idea that would make forex trading accessible and easy to the common user. This idea leads to a unique online and mobile social Copytrading platform with a global reach and more than half a million users. Its exceptional network enables users to locate successful traders from around the world via its unique ZuluRank, a proprietary performance evaluation algorithm, and follow their trading signals. Responsible for: > Researching and analyzing market developments, competition activity and industry trends to contribute to the long and short-term product strategy and planning. > Collecting data via market research, internal reporting & analytics, a/b testing, customer feedback and internal product team members. > Assimilating the collected information to identify customers’ needs and suggesting modifications, improvements, or new feature development. > Working closely with the engineering team (including back-end, web, mobile, QA and IT) along with the project / product managers, to analyze technical requirements, establish time schedules, make iterations, solve problems, prepare ROI analyses and ensured that objectives were met. > Overviewing provided plans, ensuring all teams were clear about tasks, timelines and priorities. > Researching Payment Service Providers (PSPs) and Local Payment Solutions in new markets of strategic interest to the business. Accomplishments: > Reduced payment decline rates by -25% by formulating a strategy based on the type of decline code and transaction volumes per country as well as optimized existing payment flows. > Increased user conversion rate by +35% from registration to trading account via improvement actions such as personalized email targeting, automation flows and effective lead scoring. > Optimized internal workflows and reduced clutter from time consuming processes between various departments such as Customer Support, Sales and Back Office.
Beat (acquired by Free Now) is responsible for developing a taxi cab and peer-to-peer-ride hailing mobile application, the Beat app, for smartphones and other mobile devices. Beat's headquarters are located in Athens, Greece, where it is popular among locals. However, about 90 percent of the company’s ride-booking activity is abroad, in Latin America, where more than 250,000 drivers have registered with the app. Responsible for LATAM markets (Chile, Argentina): > Identifying levers to optimize on both sides of marketplace, using quantitative and qualitative information. > Planning, implementing and iterating both driver and passenger activation, retention and reactivation campaigns. > Forecasting and effectively planning of yearly budget in order to achieve optimum CPR (cost per ride), LTV and user retention rate. > Creating new initiatives for specific segments, both for drivers and passengers. > Identifying actionable insights and recommendations to support strategic decision making. > Working closely with entire Growth team and: Marketing, BI, Digital Media, CRM, Product for strategic campaigns feature enhancements. > Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues. > Brainstorming new and innovative growth strategies. Accomplishments: > Increased retention rate of Beat drivers from 79% to 84% on average in Chilean cities (Santiago de Chile, Quinta Region, La Serena & Concepción). > Launched new user incentives that reduced cost per ride by -30% via user segmentation and increased driver and passenger engagement via various KPIs such as activation rate & avg rides per targeted user. > Worked towards establishing 2nd place in the market of Chile according to active user base and app downloads.
Moosend is an award winning SaaS Email Marketing and Automations platform with world-class features and unparalleled server reputation and deliverability of emails. Through Moosend our customers manage their mailing lists, create and send email marketing campaigns, manage automated messages to their customers, and track results from an easy-to-use award-winning web interface. Moosend’s clients range from fast-growing startups to Fortune 500 companies around the world. Responsible for: > Developing the Moosend brand in assigned market niches, industries, and regions. > Keeping track of sales goals as well as budgeting, pricing and revenue tracking according to forecasted company goals. > Preparing outbound sales campaigns utilizing various web-based tools, in combination with cold calling and cold emailing. > Monitoring, consulting and optimizing email marketing campaigns of the existing client base. > Nurturing inbound leads by compellingly articulating Moosend’s platform in order to convert prospects into customers. > Creating and managing new and existing client relationships. > Reporting daily KPIs and discussing progress and opportunities with the Founding Team. > Articulating customer needs to the Development Team to ensure that Moosend continues to develop world-class features that correspond to actual market demand. Accomplishments: > Achieved 82% contract renewal rate with existing customer base throughout tenure rate. > Increased market penetration and generated higher revenue by educating clients to use product offerings more effectively. > Achieved a 30% conversion rate from inbound free trial accounts to paid and 20% on outbound leads.