Dubai, United Arab Emirates
Strategic Communications leader with 18+ years of experience driving corporate communications, brand storytelling, executive visibility and thought leadership across global and Middle East markets. I specialise in developing and executing integrated communications strategies that align business priorities with audience engagement. My expertise spans strategic messaging, omni-channel content strategy, media relations, reputation management, executive communication, stakeholder engagement and cross-functional collaboration in matrixed organisations. At Dow, I partnered with regional and global leadership across Finance, Sustainability, HR and Inclusion & Diversity to design high-impact communication frameworks that increased leadership engagement by 15–25% and improved financial literacy through targeted content programs. I led executive messaging, change communications and cross-channel initiatives supporting business transformation and brand positioning. Currently at Arāya Ventures and Stone Bridge, I lead strategic communications and regional narrative development across the GCC and the globe, supporting brand positioning, stakeholder engagement and thought leadership within innovation and technology ecosystems. Core strengths include: • Strategic Communications & Corporate Narrative • Thought Leadership & Executive Visibility • Content Strategy & Omni-Channel Storytelling • Media Relations & Reputation Management • Change & Transformation Communications • Communications Analytics & Performance KPIs • AI-enabled Content Workflows • B2B & Technology Communications I thrive at the intersection of storytelling, business strategy and measurable impact, helping organisations define how they show up, influence perception and drive engagement across complex, multicultural markets.
Helping organizations and executives tell their stories with clarity and impact. At Stonebridge, I lead strategic communications, brand positioning and leadership training projects across the GCC and global markets. My work focuses on developing tailored communication programs, media engagement strategies and brand narratives that drive influence and reputation.
I’m helping spearhead Araya Ventures’ expansion across the GCC, driving strategic growth and deepening relationships with key investors and partners. My role involves representing the firm in high-level engagements, shaping market entry strategies and ensuring our regional operations align with global objectives. Working closely with the Founding Partners, I lead efforts to elevate Araya’s presence and impact in the region. From building trusted networks to navigating regulatory landscapes, I’m focused on positioning the firm as a leading force in venture capital across the GCC.
Exploring new opportunities while offering freelance consulting services to growing and established businesses, helping them refine their communication strategies and enhance their training programs. Leveraging over 17 years of expertise in corporate communications across diverse industries to drive impactful messaging, stakeholder engagement, and business growth. Open to both corporate roles and consulting collaborations.
I specialize in designing and overseeing global communication strategies for R&D, Sustainability, Legal, EH&S, and Diversity & Inclusion at Dow. Collaborating with core functions and leadership, I create content that aligns with Dow’s strategic goals, fostering company-wide engagement and enhancing the employee experience through seamless communication. Key Accomplishments: Communication Strategies: Highlighted Dow’s R&D award wins globally. Strategic Planning: Developed the communication strategy for sunsetting Dow’s 2025 sustainability goals. Award Communications: Managed communications for Global R&D award wins (R&D 100, Edison Awards, BIG Awards). Inclusion Initiatives: Executed the communication plan for Dow’s global enhanced Self ID functionality. ERG Leadership: Led Dow’s global ERG communicators council.
I was responsible for Dow's Middle East Public Affairs strategy, including the development and implementation of integrated communication programs and tactics. I collaborated closely with the Dow EMEAI HR function to roll out key internal and external communications. Developed and managed communication strategies for various global Employee Experience (EX) and Inclusion & Diversity (I&D) projects, ensuring alignment with Dow’s overall strategic goals. Potential Key Accomplishments: Successful Campaign Launch: Led a comprehensive public affairs campaign in the Middle East, resulting in a significant increase in stakeholder engagement and positive media coverage. Strategic Communication Rollout: Effectively rolled out a series of internal and external communication initiatives in collaboration with the EMEAI HR function, enhancing employee engagement and external brand perception. Global Project Management: Developed and executed communication strategies for global EX and I&D projects, contributing to improvement in employee satisfaction and a more inclusive workplace culture.
Managing the Dow business communications portfolio for Industrial Solutions, Oil Gas & Mining and Consumer Solutions business streams across various geographies, including Europe, Middle East, Africa, Turkey & India.
Head of Communications and Branding for the Lower Gulf region
Initiated and setup many of the Firm’s internal communications processes, worked with HR and the Firm’s Executive team to devise platforms that would enable the optimum upward and downward communications.