Omar Ali

Digital Performance Strategist MENA | Advanced media buying, E-commerce, Shopping ads and SEO

New Cairo, Cairo, Egypt

About

I am looking to secure a challenging role in a market-leading company where I can work on adding a value that empower both my career path as well as the business.

Experience

  • A2Z Media - MENA (2 yrs 10 mos)
    • Digital Performance strategist
      May 2024 - Present · 2 yrs 3 mos

    • Media Planner
      Oct 2023 - Jun 2024 · 9 mos

      Led comprehensive end-to-end media planning, aligning strategies with client goals and target audiences. Managed budgets expertly, optimizing plans for maximum impact within financial constraints. Utilized market research and demographic analysis for precise audience segmentation. Leveraged data analytics for insights into consumer behavior and market trends. Demonstrated negotiation skills, securing favorable rates and premium placements. Monitored campaign performance, extracting actionable insights. Developed ROI measurement frameworks and collaborated closely with clients to align strategies with brand identity. Integrated media plans seamlessly across digital, TV, radio, print, and social media for a cohesive brand message.

  • Media Buyer at Splendour Scents
    Mar 2020 - Apr 2025 · 5 yrs 2 mos

  • Performance Marketer (Media buyer / SEO) at CULTARK
    Jan 2021 - Oct 2023 · 2 yrs 10 mos

    Planning, execution &optimizing social media & SEM Leading keyword research & optimization of content using google analytics to conduct performance reports. Collect and analyze market data, Evaluate the success of media strategies and campaigns, planing and strategising campaigns (Mediaplanning) with creating a variuos target audinces (A/B testing). Connecting and integrating the whole platforms with certian tools that are needed for each account

  • Financial Consultant at Chubb
    Feb 2020 - Jan 2021 · 1 yr

  • Graphic Designer at El Shorouk for constructions and tourism
    Jan 2018 - Dec 2019 · 2 yrs