New York, New York, United States
👋 Hi, I'm Olyvia — a highly collaborative brand leader with 9+ years of experience building and scaling marketing at early and late-stage startups. I thrive at the intersection of brand and performance, defining measurable outcomes and ensuring creative decisions are rooted in data. I currently lead core brand strategy, flagship campaigns, and brand measurement at Rippling. I'm a proud UVA alum (go Hoos!) with an affinity for all things pop culture. Nothing makes me happier than seeing a brand tap into the cultural zeitgeist and execute a perfectly "of-the-moment" campaign. ⭐
Lead Local Kitchens' brand experience, GTM strategies (menu launches and new store openings), and served as a strategic partner to our executive team, chef partners, and external vendors to bring our brand vision to life.
* Launched company's first-ever national brand campaign and partnered with executive team to scale annual budget 3x. * Developed new brand platform to drive awareness and preference among B2C and B2B audiences. Led internal brand roadshow to secure cross-functional alignment and champion adoption, and established product frameworks. *Spearheaded integrated campaigns across digital, social, and owned channels, which resulted in the scaling of multiple new marketing channels. *Social team manager for 4+ years: content creation, influencer marketing, and growth strategy.
* Marketing lead for B2C brand: Led integrated campaigns and company's first-ever national Brand Health & Audience Opportunity Analysis study. * Manager of the organic social team: Built the brand’s influencer marketing program and social-first paid and organic content strategy. * Established brand coherence across internal and external touchpoints: crafted copy, managed design production, and on-site creative direction for video and photo shoots. * Led employer brand initiatives for internal events and social impact programs (Home Bridge) * Awards: Q2 2022 Leadership Award (nominated by CEO), Q4 2022 & Q1 2023 Leadership Award.
* Managed the company’s organic social platforms and content partnerships. * Led PR strategy, media relations, and executive communications for Series D funding. * Awards: Sole recipient of the company's 2020 "Hyper-Growth Award" for work during initial 18-month tenure; Q4 2020 Leadership Award winner.