London, England, United Kingdom
Ollie is an experienced ad-tech specialist at Yahoo!. His expertise throughout his career has centred on building long-term partnerships with independent and global media agencies, as well as CMOs and Marketing Directors at global brands, consulting on their programmatic marketing strategy and use of advanced analytics to achieve business KPIs. Ollie's extensive experience working with agencies, ad-tech vendors, consultancies and brands across a broad range of sectors comes from managing account management teams at Rocket Fuel and the UK regional business at Sizmek before leading the client strategy team at the mobile ad-tech platform, S4M, and more recently setting the strategy and execution for working with brands directly as Client Partner at MiQ.
Focused on building and sustaining long-term partnerships with brands directly, leading with MiQ's position as a global programmatic media partner.
Led the Client Strategy efforts across the UK, focused on building S4M's reputation with advertisers to reveal the world of optimising hyper-geotargeted, dynamic online impressions to increment offline footfall to stores. A member of the UK leadership team.
Looked after the commercial account management arm of the regional UK business, as well as managed all strategic brand-direct accounts across the UK market. Overall focus was on promoting the new-look Sizmek stack post-acquisition of Rocket Fuel to agencies and brands across the UK.
Shortlisted - Unsung Hero of the Year, IPA Media Owner and Ad:tech Awards 2017 Directly managed a pod of mid-level Account Managers overseeing relationships with key global/independent agencies and advertisers. Also led the AM arm of the Client Strategy team, building long-term relationships with key marketing executives and CMOs