Olivier Vermast

Anything warehousing robotics!

Madrid, Community of Madrid, Spain

About

Olivier combines his commercial instinct with strong language skills, and work experience in various regions (APAC, ME, SEA, LAM). He's a fast learner, determined and goal-oriented. Olivier has a true growth mindset and enjoys working together in high-performance environments. He has a deep understanding of different sales processes and sales methods, and easily applies new solutions, both in direct and indirect sales.

Experience

  • Director of Major Accounts at Quicktron Robotics
    May 2021 - Present · 5 yrs 2 mos

    Quicktron Robotics is one of the frontrunners in the smart logistics space. The company was founded in 2014 and currently employs 1.000+ staff. By focusing on building a strong customer base in China, the company has been able to optimize the software that goes with the hardware. With all CE certifications in place they are now ready for the global expansion.

  • Dexion Asia Pacific (Shanghai, China)
    • Head of Sales SEA - Industrial
      Jan 2020 - May 2021 · 1 yr 5 mos

      Dexion is a well-known and respected brand in the intralogistics industry. We operate from 2 factories, one in Malaysia and one in China, and cover 3 main regions: North Asia, South Asia, and Oceania. Dexion is evolving from a pure product supplier to an innovator, investing heavily in R&D and an optimized customer experience. The role covers all of South East Asia through our network of authorized Service Centres, outside of Malaysia and Singapore where we have dedicated offices. The role requires direct selling to larger accounts (complex sales), key account management to grow existing clients, and coaching/training both internally and to the network of distributors and agents. The portfolio ranges from products (shelving, conveyors, drones) to services (engineering reports, inspections) and Saas products (WMS, WCS).

    • Industrial Sales Manager
      Nov 2018 - Jan 2020 · 1 yr 3 mos

      Dexion is a well-known and respected brand in the intralogistics industry. We operate from 2 factories, one in Malaysia and one in China, and cover 3 main regions: North Asia, South Asia, and Oceania. Besides offering a unique service level to key accounts via our regional offices, we also provide support and guidance to the Dexion Supply Center network.

  • Commercial Director at Storacom
    Apr 2017 - Aug 2018 · 1 yr 5 mos

    Storacom is the exporting brand of the Ziqiang Hardware factory in Shanghai. The factory employs over 170 staff, and has 2 divisions. One is focused on mesh; the other one produces custom items, according to the specific requests of each client. Most popular products are mesh grids, safety barriers, support bars, and tubes. Main markets are Latin-America, Australia, and Europe. KEY RESPONSIBILITIES: • 5 direct reports: engineering, purchasing, and logistics • Create sales network outside of China • Create USP strategy for a commoditized business • Create export specific SOP’s and Quality Control Standards • Set annual sales and profitability budgets, and team/personal KPI’s KEY ACHIEVEMENTS: • Increased sales with nearly 2 mio. USD • Developed a network among manufacturers of intralogistics hardware • Created new visual identity and social media approach • Transformed new sales leads into repeat customers • Full P&L responsibility • Reached shipment satisfaction level of 92%

  • Partner - Concept and Business Developer at Mr. Waffle
    Dec 2014 - Mar 2017 · 2 yrs 4 mos

    Mr. Waffle is an experiential food concept, satisfying ‘the need to indulge’ through Belgian inspired confectionery. Over the years the company has had stores in Shanghai - Suzhou - Nanjing - Chengdu, and by end of 2017 opened its 2nd franchise. KEY RESPONSIBILITIES: • Operational involvement • Development of corporate sales channel • Location scouting • Production experience producing powder mix solution and products • Creation of new visual identity and new brand attributes • Preparation of franchising model: legal, practical, and commercial • Draft investment pitch deck KEY ACHIEVEMENTS: • Turn-key operational involvement: events, pop-ups, catering, and own operations • Opening of 4 stores in different cities • Opening and support of 1st franchise operation • Premiumization of lower end, ‘popular’ concept with new brand story and message • Development of corporate ‘on wheels’ program, bringing products and experience to companies • Sales to Wework, LVMH, Porsche, Coca Cola, Unilever, Publicis, TBWA, Starbucks, Godiva, IDEO, WPP...a.o. • Cooperation with factory to create powder mix ready for retail • Purveyor to the King and Queen of Belgium during their 2015 visit to China • Winner of That’s Shanghai Magazine ‘Best Dessert 2017’ • Entrepreneurial experience with hard work, long hours, and a fast pace

  • Stow International (5 yrs 10 mos)
    • Sales Manager Asia-Pacific
      Jan 2010 - Aug 2014 · 4 yrs 8 mos

      Stow is one of the leading suppliers of storage solutions for palletized goods and longer items, as well as mezzanine structures. They have nearly 2,000 employees and a revenue of about 600 million EUR spread over B2B sales, B2C sales, and servicing. The company has production facilities in Belgium, Czech Republic, Turkey, and China. Their products are highly commoditized with limited competitive differentiation. KEY RESPONSIBILITIES: • Manage 7 direct reports in engineering, sales and logistics • Manage distribution network Middle-East / APAC / Latin-America • Key account management • Improve the added value offering from hardware into (semi-)automation • Implement sales funnel management • Monthly sales forecasting • Reach annual budget overseas sales KEY ACHIEVEMENTS: • Consecutively YOY double digit growth, growing revenue from 8 mio to 15 mio USD • Expanding the distribution network from 12 to nearly 30 • Overseas sales reached 70% of total sales • Initiated multiple projects with crane suppliers and system integrators (Dematic, Daifuku, Murata, Efacec, Egemin, Swisslog, Vanderlande, TGW, Lodige,…) • Travel up to 40% • Set up own sales office in India • Negotiated and set up of distributorship in Australia (largest distributor worldwide) • Highest single sale transaction in history of the office in Asia (3.8 mio USD) • Several Tech sales (WMS) on project basis

    • Business Developer
      Nov 2008 - Dec 2009 · 1 yr 2 mos

      Stow is one of the leading suppliers of storage solutions for palletized goods and longer items, as well as mezzanine structures. They have nearly 1,000 employees and a revenue of about 300 million EUR spread over B2B sales, B2C sales, and servicing. The company has production facilities in Belgium, Czech Republic, Turkey, and China. Their products are highly commoditized with limited competitive differentiation. KEY RESPONSIBILITIES: • Expansion of the distribution network in South-East Asia • Increase the revenue of overseas sales • Grow the automated solutions product segment • Handle foreign key account relationships • Create corporate literature for Asian markets • Attend trade shows KEY ACHIEVEMENTS: • Set up new distributor agreements in Indonesia, Philippines, Vietnam, and Thailand • Successfully intensified relationships with IKEA, Decathlon, Unilever, L’Oreal and LF Logistics • Launched quarterly Success Stories magazine • Headed testing and certification program • Travel up to 30% • Sold and project managed 2 automation projects • Increased annual revenue from 7 mio USD to 8 mio USD • Cold calling, direct mailing, and trade shows attendance (Thailand, Indonesia, China) • Performed competitor analysis in APAC region • Performed costing analysis of full product range • Application of Incoterms, Letters of Credit, consignment financing, etc