Belgium
I’m a digital builder and strategist, passionate about connecting the dots between business, marketing and technology. In my current role, I help shape the vision and roadmap for the mobile app of the Belgian National Lottery — a key digital product with 1,6 million users — and bring people together across teams to create better, more meaningful experiences for our users. I bring over a decade of experience in digital delivery, product management and innovation. I started my career in agencies, learned to thrive in fast-paced start-up environments and grew into a product leader who combines structure, vision and cross-functional collaboration. I coach teams through change, bring people together and use data to create real value for both users and the business. As I continue to evolve as a digital leader, I’m especially drawn to roles where I can connect teams, shape strategy and build meaningful digital experiences.
I lead the strategic direction and growth of the Belgian National Lottery’s mobile app, a key digital product serving over 1,6 million users. Over the years, I’ve evolved into a strategic product lead; shaping the app roadmap, aligning stakeholders across business and IT and bringing people together to deliver meaningful, user-focused improvements. My focus: turning strategy into user value and translating long-term ambitions into actionable progress for both users and the organisation. Key highlights: • Scaled the mobile app into a strategic digital channel; growing the user base 6x and increasing revenue by 29% in 2024 • Co-created a long-term product roadmap, aligning with business strategy, user needs and tech capabilities • Brought together multidisciplinary teams (UX, development, data, content) to deliver user-focused improvements • Introduced a data-informed way of working; enabling continuous optimisation of user experience, retention and conversion • Acted as a trusted connector between marketing, IT, legal and external partners to unlock speed and alignment • Took ownership of budget priorities, ensuring investments delivered long-term value and supported strategic goals
I managed fast-paced digital transformation projects for clients in industry; combining IoT, SaaS and operational insights to solve real business problems. In this role I worked closely with developers, engineers and business stakeholders to turn complexity into clarity and helped shape scalable digital solutions with measurable impact. Key highlights: • Delivered software and IoT projects that improved safety, efficiency and decision-making for industrial clients • Developed and launched an e-commerce platform for Agora Group, aligned with their commercial and operational strategy • Acted as the bridge between business goals and technical execution; translating complex needs into actionable delivery • Facilitated Agile collaboration across multidisciplinary teams • Gained first-hand experience in innovation, change and stakeholder alignment in B2B contexts
I led digital projects, from websites and e-commerce to mobile apps, for clients across retail, telecom and public sectors. I collaborated closely with UX designers, developers and marketers to deliver platforms that were both user-centered and brand-aligned. This role gave me a solid foundation in digital thinking: how to structure, communicate and deliver in fast-paced, multi-stakeholder environments. Key highlights: • Delivered digital experiences across platforms and sectors, within tight timelines and budget • Supported clients in translating strategic goals into tangible digital output • Built cross-functional alignment between creative, technical and client teams • Managed scope, resources and communication across projects with diverse needs and maturity levels
Managed digital campaign and web projects for high-profile brands, collaborating with creatives, developers and clients to deliver on time and within budget.
Led B2B software and portal projects for international clients. Gained experience in offshore collaboration, stakeholder alignment and delivery under pressure.