Geneva, Geneva, Switzerland
📈 Shaping Business Growth & Strategy With extensive experience in Sales, Business Development, and Strategic Marketing, I specialize in identifying growth opportunities, executing go-to-market strategies, and aligning sales & marketing for maximum impact. Whether enhancing commercial performance, expanding key markets, or strengthening client relationships, I foster business success in organizations that value strategic vision and operational excellence. ⬆️ Driving Business Performance With a proven track record in B2B Sales & Marketing, Business Development, and Go-to-Market Strategy, I have consistently driven revenue growth, expanded market reach, and led performing teams in Automotive, IoT, Industrial, and Electronics industries globally. ▶ Market Expansion & Business Growth: Led the successful introduction of new products & services across multiple markets, strengthening competitive positioning and revenue. ▶ Revenue & Sales Acceleration: Defined and executed strategies that resulted in double-digit revenue growth, notably in B2B & B2B2C environments ▶ Marketing & Digital Transformation: Led major customer-centric initiatives, including the rollout of Salesforce Pardot & Marketing Automation, digital sales optimization, and lead generation enhancement ▶ Go-to-Market Excellence: Developed and executed high-impact GTM strategies tailored to different market segments, from B2B industrial sales to key account management and corporate marketing ▶ Leadership & Strategic Execution: Managed cross-functional, multicultural teams, orchestrating brand-building, sales performance, and commercial strategy across large organizations and mid-sized companies. 🔍 Key Focus Areas & Strategic Expertise ▶ Sales & Business Development → B2B Sales, Key Account Management, Revenue Growth, Market Expansion, Go-to-Market Strategy, Pipeline Development, Commercial Performance ▶ Marketing Leadership → Strategic Marketing, Brand Management, Product Marketing, Content Marketing, Lead Management, Customer Journey Optimization ▶ Commercial Strategy & Excellence → Sales Enablement, Pricing Strategy, Negotiation & Deal Closing, Value Selling, Customer Acquisition ▶ Innovation & Digital Transformation → AI in Marketing, Marketing Automation (Salesforce, Pardot), Data-Driven Strategy, IoT & Industry 4.0, Digital Transformation ▶ Leadership & Organizational Development → Cross-Functional Team Leadership, Change Management, Multicultural Team Management, Corporate Strategy, Performance Management ▶ Industry Focus → Automotive, Electronics, Industrial, Measuring & Control Instruments
• Global smart metering leader: 1.8k employees, €435M revenue 2023 (Diehl Group 17.6k and €3.88bn), pioneering digitalization, and AI for water & energy management. • Deputy to VP Corporate Portfolio Management, reporting to VP Marketing Communications as of Jan 1, 2023. • Leading a team of 5 marketing professionals, and deploying an Inbound & Digital Marketing strategy, to engage customers and partners through campaigns, tradeshows, and drive lead generation. • Managing entire product / solution lifecycle, from market introduction to phase-out, including optimization of ongoing product evolutions. • Successfully launching 17 products, services, and software over 3 years, driving revenue growth (+35%), positioning the company as an end-to-end IoT solution provider, and delivering customer value.
• Würth Elektronik Group (7.5k employees. €1.02bn revenue 2024): European leader in electronic components (eiSos), printed circuit boards (CBT), and integrated power and control solutions solutions (ICS). • Developing and implementing an industry-focused B2B Sales and Marketing strategy to grow key account business, with a focus on digital and increasing Automotive revenue. • Analyzing market trends (Western Europe), adapting the product portfolio, refining the value proposition, strengthening Unique Selling Points (USPs), nurturing current key accounts, identifying new business opportunities, and acquiring new customers.
• Direct report to Country Manager. €8M budget. 12 years’ experience at Fiat Professional, major Light Commercial Vehicle player in Europe and leading importer for 20 years. • Leading "P2C" (Prospect to Customer) digital project with Accenture, aimed at driving the digital transformation of Fiat's B2B brand. • 2016 performance: Making France 2nd FCA market in digital leads & orders, achieving best EU27 growth (+41% vs. 2015). Successfully executing 4 product launches at 360°. • Implementing a "live chat" service on the www.fiatprofessional.com/fr home page (2,500 leads in 2016 and +50% in 2017).
• Reporting to the Marketing Director EMEA, developing marketing plans for product launches and lifecycle activities in Business Centers for 2 market segments, covering 43% of EMEA registrations. • Responsible for 2 new product initiatives (Fiat Talento and Fullback, based on leading Renault Trafic and Mitsubishi L200 platforms) approved by the FCA Group Executive Council and achieving the take-or-pay target in 2014 (contract with PSA Sevelnord plant) for the 1st time since 2011 (+€8M EBIT).
• HQ supervision of all Marketing & Sales activities for the entire product range across 3 major European markets (30% of EU27 sales volumes). • Exceeding overall market share, revenue, and margin targets.
• Successfully relaunching the Daily Light Commercial Vehicles range marketing with anniversary edition Daily 25 (15% of network sales).