Brussels Metropolitan Area
- Responsibility of Business Units then General Management in the pharmaceutical sector, supported by a strong marketing expertise (local + global), enriched with sales and trade-marketing experience. - Strong FMCG background (P&G, Beiersdorf, Iglo) before a move into the consumer health/pharmaceutical sector (GSK, Galderma, Orifarm). - Broad international exposure with significant work experience in 5 different countries (Belgium, France, Germany, the Netherlands and the UK) -Effective people management (team > 20).
--> Responsibility for the whole Orifarm business: Specialty Rx - Consumer Healthcare (OTC-Food Supplements) - Pharma Trade (Parallel Import) --> Channels: Independent pharmacies (directly or via wholesalers) - Pharmacy and Para-Pharmacy chains - Online pharmacies - Hospitals --> Target Groups: GPs - Pharmacists - Consumers - Some specialists --> Key Brands: Asaflow - L-Thyroxine - Steovit - Melatonin Orifarm - Magnecaps - Glucadol - Quatral --> Team > 25
- HCP target groups: dermatologists (in private practices and hospitals), GPs, pharmacists - Franchises: non-melanoma skin cancer, acne, rosacea, nail fungus, psoriasis, face and skincare - Business (BtoB and BtoC) and full P&L responsibility for the Benelux Consumer (OTC, cosmetics) and Prescription (Rx) Business Units. Intensive deployment of digital activities: multi-channel engagement with HCPs (Veeva Engage, webinars etc) and consumers (100% of marketing budget; social media and influencers campaigns, SEA etc). - Project lead for the launch of a new biologic on two different indications in the Benelux
GALDERMA Benelux "GREAT PLACE TO WORK" certification achieved for BE & NL - HCOs: Hospitals / Clinics / Private Practices & HCPs: dermatologists, aesthetic doctors, plastic surgeons, GPs, nurses - Business (BtoB) and full P&L responsibility for the Prescription and Aesthetics BUs in Belgium, the Netherlands and Luxemburg - Development of BU strategic year plans, followed by their market implementation (interactions with HCPs, BtoB communication, Sales Force Effectiveness, reporting, forecasting; compliance etc). People Management with a team > 20
GALDERMA Benelux (Nestlé Skin Health) - HCP target groups: dermatologists (in private practices and hospitals), pharmacists, GPs, nurses - Business (BtoB and BtoC) and full P&L responsibility for the Benelux Prescription (Rx) and Consumer (OTC, cosmetics) Business Units. Team > 20 Franchises: non-melanoma skin cancer, acne, rosacea, nail fungus, psoriasis, face and skincare, food supplements.
Interim assignment (contract) / Global Head-Quarters in London Dermo-Cosmetic brand (multi-categories) sold in the Pharmacy Channel (50+ countries) - Responsibility for the facial care categories: long-term strategy, pipe-line (from concept to final products) - Development of the support tool-kits: Consumers (TV, Print, PR, Media guidelines) – Shoppers (POS touch-points) – Experts (Dermatologists & Pharmacists: e-detail aids, communication)
Head of the Marketing Dept for the Iglo Benelux organisation (Nr 1 Frozen Food Brand in the Benelux and Nr 1 Frozen Food Company in Europe) Member of the Leadership Team - Management and development of a team of 9 direct and indirect reports - Member of the international Fish Category Board, driving the long-term strategy and key initiatives on the Nr 1 category - Participation to the key decisions regarding the Benelux business (strategic choices, P&L etc) - Definition of the Brand & Category strategies per country and close monitoring and support of their perfect implementation. Responsibility for the Annual Plan process. - Direct involvement in all Communication and Marketing Services activities (Media, PR, Digital, Events)
Direct report of the Country Manager Management and development of a team of 4 then 5 direct and indirect reports / Active participation to the overall strategy of the affiliate, as member of the Management Team / Specific responsibilities: consumer connectivity (segmentation, insights), local relationships and negotiations with the main ATL agency, optimization of the consumer reach
Direct report of the Country Manager Business environment: Drug-stores, Supermarkets and Pharmacies / Management, training and development of a team of 9 people / Definition and implementation of the local Shopper & Customer Marketing strategy
International Head-Quarters in Hamburg Direct participation to the definition of the Global Brand Positioning and Brand Strategy / Global responsibility for some segments, from the innovation pipe-line to the development of the international Communication Platforms / Regional responsibility: Latin America then Asia / Leadership of several new product development projects