Valencian Community, Spain
Travel intelligence expert with over 20 years of experience turning data into concrete action. Creator of innovative analytical tools, frequent speaker at international conferences, and passionate about the insights that move the industry forward. I help destinations, hospitality players, global brands, financial institutions, and all organisations across the tourism ecosystem make better decisions and accelerate their growth through the power of data.
Lecturer in La Sorbonne Institute for Research and Advanced Studies in Tourism (IREST) for Master degree students specialising in tourism development.
- Oversee three strategic functions — Market Intelligence & Consulting, Customer Success Management, and Marketing — ensuring alignment, operational excellence, and a unified value proposition across the organisation. - Lead a 20‑strong, multidisciplinary team, fostering collaboration between analysts, consultants, customer success managers, and marketers to deliver seamless, insight‑driven support to clients. Shape the company’s insight agenda, supervising the creation of analytical outputs, strategic reports, dashboards, and public‑facing materials to ensure accuracy, clarity, and impact. - Elevate customer retention and acquisition by combining rigorous market intelligence with sharp industry knowledge, enabling clients to make confident, data‑supported decisions. - Drive a cohesive marketing strategy that strengthens brand positioning, enhances visibility, and supports commercial objectives across regions. - Serve as a global ambassador for the company, delivering keynote presentations and representing the brand at high‑level industry events — both in‑person and online — to reinforce authority and thought leadership. - Ensure best‑in‑class client experience through a proactive Customer Success Management framework that boosts satisfaction, engagement, and long‑term partnership value.
- Lead all editorial and insight outputs, ensuring top‑tier quality across client deliverables (reports, dashboards, webinars) and media communications (press releases, interviews, conferences). - Manage a 15‑strong team of market analysts, overseeing all customer deliveries and maintaining consistently high standards across every output. - Drive continuous improvement in storytelling, data communication, and the overall impact of insight‑led narratives. - Strengthen customer retention and acquisition by ensuring analysts blend best‑in‑class market intelligence with a deep understanding of clients’ business priorities and sector dynamics. - Represent the company globally as a keynote speaker and spokesperson—on‑site and online—to elevate brand visibility, reputation, and thought leadership. - Reinforce the company’s competitive edge by making support and account management a clear and valued differentiator for clients.
- Market research focussing on three main target groups: visitors, inhabitants and international companies which could potentially invest in Amsterdam. - Within Amsterdam Marketing, a company with 130+ employees, my job is to bring the right piece of information to the right person at the right time, so that she/he can perform better. This means I work for all departments within the company, ranging from Human Ressources to (web) Marketing. - Consultancy for partners and external clients. - Public speaking - Development of tools enabling a better monitoring of Amsterdam's performances as well as a more efficient commmunication on the outcomes of research projects. - Management of a team of 4 people.
- Impulse, coordinate the activities of the group and actively engage in them. Activities include: the ECM Meetings Statistics report, the City Tourism Monitor, the Shopping Barometer, the newsletter, the TourMIS database, citytourismbenchmark.com and a whole series of reports produced in collaboration with third parties. - Consulting for the United Nations World Tourism Organisation (UNWTO) within the framework of the "City Tourism Measurement for Global Benchmarking" project. - Development of partnerships with MKG Hospitality, ForwardKeys, TravelSAT... - Participation to the activities of the Market Intelligence Group of the European Travel Commission. - Public speaking on behalf of European Cities Marketing in various conferences and events. - Faculty member of the ECM Summer School and ECM Academy.