Amsterdam, North Holland, Netherlands
I’m an experienced and ambitious producer who thrives under pressure (always with a smile) and is passionate to delivering exceptional creative work. With a background on the Dutch Olympic triathlon team, I bring discipline and a strong team mentality to every project, combining strategic thinking with a collaborative approach. My experience spans campaigns, photography, digital productions, activations, and AI-driven production. - Global experience; I have produced and co-produced shoots across the globe, ranging from multi million budgets to ambitious productions with leaner budgets. Having worked throughout Europe, North America, South America, and Africa, I thrive in international environments and enjoy collaborating with diverse cultures and teams. My global experience has given me a proven ability to identify the right location, partners, and production approach to maximize both creative impact and efficiency. - Hands on; I have successfully delivered projects of all sizes, both locally and internationally, always striving to maximize creative impact regardless of budget. My hands on approach spans every stage of production, from sourcing and booking key crew and developing detailed shoot schedules to collaborating with line producers and local production partners to ensure seamless execution. - AI-driven production: I have a strong interest in emerging technologies. I have led the development and delivery of AI-driven campaign assets, combining innovation with quality control to ensure brand and product accuracy. My focus is on harnessing the potential of AI while maintaining the authenticity and attention to detail required. - Stakeholders; I have collaborated with a wide range of stakeholders within global organization, including comms teams, spoma, media agencies, and regional markets responsible for local adaptations. Always with clear and transparent communication throughout the process. - Production optimization; I am driven to continuous improve production workflows, always seeking opportunities to learn from each project and translate those insights into more effective ways of working. Also with integrating AI-driven solutions. My goal is to build scalable, future proof workflows that empower teams to work smarter. - Celebrities & elite athletes; I have worked with celebrities and world class athletes. These productions require a different approach, balancing the needs of talent, brands, and production teams while ensuring a seamless experience from preparation through execution.
I'm currently producing for Dentsu Creative, leading projects from concept through delivery while continuously improving production workflows and exploring AI-driven efficiencies.
I had the opportunity to lead the production of global campaigns for adidas at TBWA, delivering everything from large scale international productions to more intimate brand storytelling initiatives working with different stakeholders. I helped establish AI-driven product campaign workflows, working at the forefront of emerging AI technologies and overseeing projects from concept development through to the global delivery of AI-generated assets. My work took me around the world, producing complex football mega shoots featuring some of the sport’s biggest names, including Lionel Messi, Jude Bellingham, Lamine Yamal, and David Beckham, as well as other brand films with adidas’ top athletes, adidas Originals and running brand campaigns.
Worked as a producer for Porsche, Cupra, Viaplay, Volkswagen, Fernandes, Adobe, KLM, KPN, Nationale Nederlanden.
Worked as a producer for Gatorade, adidas, Albert Heijn, Staatsloterij, McDonald’s, TOTO, PostNL, Krasloten.
Worked as a producer for Albert Heijn, Staatsloterij (Gouden Loeki ‘Frekkel’), McDonald’s, Vodafone, Heineken & Adidas.
Worked as a producer and production manager for KLM, Volkswagen, Red Bull & Jumbo.