Brussels Metropolitan Area
Impact-driven senior sales and marketing leader with extensive international experience in the IT industry, complemented by entrepreneurial expertise. Skilled in driving growth for B2B SaaS solutions, with a strong understanding of digital transformation, cloud, data & AI technologies. Recognized as a quick learner and creative problem solver with a 'can-do' attitude, and valued as a reliable, efficient team player who delivers results. Highly skilled in leveraging market and customer insights to shape and drive impactful strategies: • Guiding the translation of business challenges into actionable analytical frameworks • Leading hypothesis-driven approaches to uncover critical insights. • Influencing strategic decisions through compelling narratives and clear articulation of business implications. • Driving the development of data-informed, fact-based strategies to achieve organizational goals. Hold a Master Degree in Business Administration from the University of Louvain, Belgium. Fluent in French and English, good knowledge of Dutch and Spanish. Experience in Office 365, Power BI, Azure, SAS, Tableau, Drupal, R, Python ▫ Entrepreneurial Leadership ▫ End-to-End Business Strategy ▫ Business Development ▫ Sales & Marketing ▫ Go-to-market strategy ▫ Market and Customer Insights ▫ Cloud ▫ Big Data ▫ AI ▫ Business Intelligence ▫ Digital Transformation ▫ Collaboration ▫ Answer first ▫ Creativity ▫ Team Management & Mentorship ▫ Teamwork ➤ [email protected]
TechSquare is a management consulting firm specializing in providing top-tier IT and engineering talent to leading companies across diverse industries.
Time is precious. Lawyers spend a significant amount of time searching for legal information from a wide and ever-expanding array of sources. EisphorIA accelerates the research of information by deploying its AI/NLP self-supervised algorithms on any selected textual data sets to identify and extract relevant information. The outcome: a highly secure, user-friendly and collaborative SaaS platform wherein lawyers swiftly surface the critical information by using natural language searches..
Strategic leader for the Azure business in the BeLux market. End-to-end accountability for Microsoft Cloud business including strategy, planning, execution, advocacy, governance and learning. • On point for developing the local go-to-market strategy to drive cloud revenue, market shares, active usage and the change management needed for successful execution. • Build relevant customer offers and co-marketing partnerships based on customer attitudes and purchase behaviors. • Ambassador of the product brand, internally and externally, with customers, partners and across the market ecosystem in 1:1, 1/few and 1: many forums, in person and digitally.
Trusted advisor to the Global Sales & Marketing leadership team. Weekly reporting on growth opportunities and execution of the worldwide sales strategy. • Led Cisco accelerate investments in the Commercial segment ($50M in incremental sales representatives) to optimize sales coverage, customer targeting and wallet share gains. • Improved by 10 points the MQL to SQL conversion rate with drastic conversion time reduction through partner scoring and allowed the demand generation team to beat their goal of §1B SQL/year. • Enabled the partner ecosystem with sets of capabilities to support their sales & marketing efforts with aggressive adoption of advanced analytics
Internal Consulting team. Completed Strategic projects for various internal stakeholders. • Provoked corporate strategic developments by identifying key market disruptions, potential competitive moves and defined responses strategies for the Strategic Executive Board which led to a strategic acquisition. • Infused new business models and pricing strategies for (SaaS freemium, recurring revenue, ELA…) for various business units. • Increased Marketing efficiency through a complete new design of marketing roles (global / regions / in-country) for higher productivity and improved alignment with market opportunities. Developed ROI model to support funding decisions.
Relocated to Cisco headquarters in San Jose (California) to implement globally the Global Market View program. • Led a development team and supervised the launch of the Global Market View program worldwide. This program identifies market opportunities by business segments and became the single source of truth for business planning and investment decision.
• Led various marketing and public relations activities, among others: the Cisco Belux web site and a customer installed base database.